Lu Cone
About Lu Cone
Lu Cone is a Design Director with extensive experience in visual design and branding. Currently at Brightside, Cone has held various roles in prominent companies, blending strategic oversight with active design participation.
Current Role at Brightside Health
Lu Cone currently serves as the Design Director at Brightside Health, a position held since 2022. In this role, Cone is responsible for overseeing visual strategies that align with organizational objectives. This includes enhancing marketing efforts, digital campaigns, and internal communications. Cone's leadership fosters a creative environment that encourages collaboration and innovation within the design team.
Previous Experience at Brightside Health
Prior to becoming Design Director, Lu Cone worked at Brightside Health as a Senior Visual Designer from 2021 to 2022. During this year, Cone contributed to various design projects, focusing on visual identity and user experience. This experience laid the foundation for Cone's current role, emphasizing the importance of cohesive design in achieving organizational goals.
Professional Background in Design
Lu Cone has a diverse professional background in design, having worked in various roles across multiple organizations. Cone's experience includes positions such as Graphic Artist and Art Director at NBCUniversal, Digital Experience Designer at Gensler, and Senior Art Director at Houndstooth. This extensive experience spans over a decade and showcases Cone's versatility in the design field.
Educational Qualifications
Lu Cone holds multiple degrees in design-related fields. Cone earned a Bachelor’s degree in Graphic Design from Universidad Intercontinental from 1999 to 2003. Following this, Cone obtained a Master of Fine Arts in Motion Graphics from Savannah College of Art and Design from 2005 to 2007. Additionally, Cone studied Advertising at Instituto Nacional de Bellas Artes, achieving a Minor from 2003 to 2004. This educational background supports Cone's expertise in visual design.
Design Philosophy and Approach
Lu Cone has a passion for working across various media and styles, focusing on the intersection of a brand's visual identity and the end-user's experience. Cone blends strategic oversight with active participation in design processes, ensuring that visual strategies enhance organizational objectives. This approach fosters a cohesive environment that prioritizes creativity and effective communication in design.