Rashel Ochoa
About Rashel Ochoa
Rashel Ochoa is a Senior Product Designer at Brightside Health, focusing on creating data-informed product innovations that enhance user engagement and retention. With a diverse background in marketing and design, she aims to craft meaningful experiences based on customer insights.
Work at Brightside Health
Rashel Ochoa serves as a Senior Product Designer on the Member Team at Brightside Health. She has been with the company since 2022, working remotely. In this role, she focuses on leveraging customer insights to create data-informed product innovations that enhance business impact. Her work is centered on improving product growth, personalization, engagement, and retention for a high volume of end users.
Education and Expertise
Rashel Ochoa has a diverse educational background. She studied at Tulane University, where she earned a Bachelor of Science in Finance and Marketing from 2009 to 2013. She also attended Comillas Pontifical University, focusing on International Marketing and Finance in 2012. Additionally, she completed a Design Track (UX/UI) at Bloc, where she studied various aspects of design including Research, Wireframing, and Visual Design from 2018 to 2019.
Background
Rashel Ochoa has a varied professional background, having worked in multiple roles across different industries. She began her career as a Sales and Marketing Intern at Xerox in 2011. Over the years, she has held positions such as Account Coordinator Intern at Allstate, Marketing Associate at Unisys, and Product Designer at Booking Holdings. Her experience spans roles in sales, marketing, and product design, showcasing her ability to combine business acumen with design expertise.
Previous Work Experience
Prior to her current role, Rashel Ochoa worked at Booking Holdings as a Product Designer for the Core Consumer Facing Product Team at Agoda from 2019 to 2021. She also held positions at ISL (iStrategyLabs) as Lab Admin, Bloomberg BNA as Sales Trainee, and University Directories as Sales Team Leader Intern. Her early career included internships at SC Johnson and Allstate, providing her with a solid foundation in both marketing and product design.
Professional Focus
Rashel Ochoa is dedicated to crafting meaningful experiences that address the challenges and stories of the people she serves. Her approach combines a business background with a human-centered, collaborative methodology, allowing her to simplify complex problems. She is passionate about using customer insights to inform product innovations that drive engagement and retention.