Tanya Dracolakis
About Tanya Dracolakis
Tanya Dracolakis serves as the Director of Marketing & Sales Operations at BrightTALK, where she has worked since 2020. She has a background in marketing automation, data analysis, and extensive experience in various roles within the marketing sector.
Work at BrightTALK
Tanya Dracolakis has held multiple roles at BrightTALK since joining the company. She began as Campaign Operations Manager from 2016 to 2017, then advanced to Manager of Global Campaign Operations from 2017 to 2018. Following this, she served as Sr. Marketing and Sales Operations Manager from 2018 to 2020. In 2020, she was promoted to her current position as Director of Marketing & Sales Operations. In her roles, she has implemented and managed technology and processes for Sales, Marketing, and Customer Success teams in SaaS environments.
Education and Expertise
Tanya Dracolakis earned a Bachelor of Arts in European Humanities from San Diego State University. She furthered her education at General Assembly, where she completed a program in Data Analysis in 2016. Her expertise includes Salesforce Administration, Account-Based Marketing, and Marketing Automation Platforms such as Marketo and Pardot. She is skilled in Lifecycle Marketing, Marketing Attribution Measurement, and has proficiency in SQL and Campaign Measurement.
Professional Background
Tanya Dracolakis has a diverse professional background that includes experience in marketing and sales operations across various companies. Before her tenure at BrightTALK, she worked at Amazon as a Brand Specialist from 2012 to 2014. She also served as a Technical Writer at Spireon, Inc. from 2011 to 2012. Her early career included roles such as Managing Editor at The Daily Aztec in 2009 and Gallery Attendant at Los Angeles Contemporary Exhibitions in 2011.
Achievements in Marketing Operations
Throughout her career, Tanya Dracolakis has demonstrated a strong ability to utilize data-driven decision-making to enhance marketing and sales operations. She has implemented various technology solutions and processes that support Sales, Marketing, and Customer Success teams. Her experience in Digital Merchandising and E-Commerce further complements her marketing operations expertise.