Carol Conroy
About Carol Conroy
Carol Conroy serves as the Director of Sales and Marketing at Brightview Senior Living, a position she has held since 2017. With a background in health care reform strategies and consumer-directed health plans, she brings extensive expertise in risk management and employee education.
Work at Brightview Senior Living
Carol Conroy has served as the Director of Sales and Marketing at Brightview Senior Living since 2017. In this role, she is responsible for developing and executing sales strategies to enhance the company's market presence. Her focus includes aligning marketing initiatives with the needs of potential residents and their families, ensuring that Brightview's offerings are effectively communicated.
Previous Experience at Benchmark Senior Living
Before joining Brightview Senior Living, Carol Conroy worked at Benchmark Senior Living as a Director from 2015 to 2017. During her tenure, she played a key role in sales and marketing strategies, contributing to the growth and visibility of the organization in the senior living sector.
Specialization in Health Care Strategies
Carol Conroy specializes in designing and implementing Consumer Directed Health Plans (CDHP), focusing on Health Savings Accounts (HSA) and wellness integration. She has developed multi-year strategies to comply with Health Care Reform mandates from 2014 to 2018, demonstrating her expertise in navigating complex health care regulations.
Background in Risk Management and Employee Education
Conroy has extensive experience in risk management tools aimed at reducing medical claims through wellness integration. She provides acquisition benefit analysis and consultation services, and creates customized employee educational and communication models for health care accounts, showcasing her commitment to enhancing employee understanding of health benefits.
Education and Academic Background
Carol Conroy studied at Westfield State University, where she earned a Bachelor of Arts degree in Education. Her educational background has equipped her with the skills necessary to communicate effectively and develop training programs within the health care sector.