Jennifer Burns
About Jennifer Burns
Jennifer Burns is a Community Sales Director with extensive experience in sales and management across various industries, including real estate and hospitality. She is recognized for her ability to turn around underperforming locations and has a proven track record of increasing sales and revenue.
Current Role at Brightview Senior Living
Jennifer Burns serves as the Community Sales Director at Brightview Senior Living, a position she has held since 2021 in Bethesda, Maryland. In this role, she focuses on enhancing community engagement and driving sales initiatives. Her responsibilities include developing strategies to increase community census and improve overall performance.
Previous Experience at IWG plc
Prior to her current role, Jennifer worked as an Area Sales Manager at IWG plc from 2019 to 2020 in McLean, Virginia. During her tenure, she significantly increased corporate account sales by 150% in the D.C. and Maryland markets. She played a key role in the concept, construction, and opening phases of a new Northern Virginia location, demonstrating her capability in driving sales from inception to launch.
Sales Leadership at Sunrise Senior Living
Jennifer served as the Sales Director at Sunrise Senior Living from 2020 to 2021 in Northern Virginia. In this capacity, she achieved a 75% call-to-tour conversion rate while developing a comprehensive sales plan aimed at increasing community census. Her efforts contributed to the overall success of the location during her tenure.
Diverse Industry Background
Jennifer has a diverse professional background that spans multiple industries, including Real Estate, Hospitality, Food and Beverage, Office Space, and Healthcare. This varied experience has equipped her with deep competencies in building books-of-business, generating revenue, and delivering tailored solutions to meet client needs.
Educational Background
Jennifer earned her Bachelor's degree in Communication from the University of Colorado at Boulder, where she studied from 1991 to 1995. Her educational background has contributed to her strong storytelling ability, which she effectively translates into strategic initiatives and tactical campaigns.