Lisa Packard
About Lisa Packard
Lisa Packard is a CRM Marketing Lead currently working at Brigit since 2023, with a background in marketing that includes roles at Bravely, Andie, and Right Side Up. She specializes in CRM and lifecycle strategy consulting, focusing on marketing for early-stage startups.
Current Role at Brigit
Lisa Packard serves as the CRM Marketing Lead at Brigit, a position she has held since 2023. In this role, she focuses on customer relationship management strategies to enhance user engagement and retention. Her expertise in lifecycle marketing is instrumental in driving Brigit's marketing initiatives.
Previous Experience at Bravely
Prior to her current role, Lisa worked at Bravely as the Director of Marketing from 2019 to 2021. During her two years in this position, she was responsible for developing and executing marketing strategies that supported the company's growth in the Greater New York City Area. She also served as the CRM Manager at Bravely from 2018 to 2019.
Diverse Marketing Background
Lisa has a diverse marketing background that includes roles in subscription services, direct-to-consumer e-commerce, and B2B SaaS platforms. Her experience spans various positions, including Marketing Consultant at Right Side Up and Senior Director of Marketing at Andie, where she contributed to growth and retention strategies.
Educational Qualifications
Lisa Packard holds a Bachelor of Arts in English and Psychology from Clark University, where she studied from 2008 to 2012. She also completed a Master's degree in Public Administration at Clark University from 2012 to 2013. Additionally, she earned a Certificate in Professional Coaching from NYU School of Professional Studies between 2021 and 2022.
Career Coaching Services
In addition to her marketing roles, Lisa offers free initial consultations for career coaching clients. She focuses on helping individuals interested in career growth and development, leveraging her extensive experience in marketing and professional coaching.