Dawn Andreas
About Dawn Andreas
Dawn Andreas serves as the Head of Growth at Bristle, where she leverages her background in social science to enhance user acquisition and retention. With extensive experience in product marketing across various companies, she specializes in optimizing marketing funnels and advocates for innovation within growth teams.
Current Role at Bristle
Dawn Andreas serves as the Head of Growth at Bristle, a position she has held since 2023. Based in San Diego, California, she operates in a remote capacity. In this role, she focuses on driving user acquisition and retention through strategic marketing initiatives.
Professional Background
Dawn Andreas has an extensive background in marketing and product management. She previously worked at Seventeen Magazine as Brand and Product Marketing from 2007 to 2008. She also held roles at lululemon athletica and Eventbrite, where she focused on product marketing and new market strategies. Her experience includes serving as the Senior Director of Product Marketing at Lisa Sasevich from 2015 to 2018 and as Director of Marketing Partnerships at 2U from 2021 to 2022.
Education and Expertise
Dawn Andreas has a strong educational foundation in social sciences. She earned a Bachelor of Social Work (BSW) from Eastern Michigan University and a Master of Science in Organizational Leadership from George Mason University. Her academic background informs her understanding of user behavior and market trends, enhancing her marketing strategies.
Marketing Strategies and Techniques
Dawn specializes in optimizing marketing funnels to improve user activation and monetization. She employs rigorous A/B testing and user segmentation to create personalized marketing campaigns. Her approach includes implementing strategic experimentation techniques that have resulted in significant growth in user acquisition and retention.
Advocacy for Innovation in Growth Teams
Dawn advocates for a culture of innovation and accountability within growth teams. She emphasizes the importance of fostering an environment that encourages creative problem-solving and data-driven decision-making to achieve marketing objectives.