Aayush Bakshi
About Aayush Bakshi
Aayush Bakshi serves as the Head of GTM Operations at Bristlecone, a Mahindra group company, where he has worked since 2021. He has a background in business administration and management, with extensive experience in sales and marketing operations across various roles at Bristlecone and HP Inc.
Work at Bristlecone
Aayush Bakshi currently serves as the Head of GTM Operations at Bristlecone, a Mahindra group company, a position he has held since 2021. In this role, he oversees the GTM Operations function, focusing on optimizing strategies for market entry and sales execution. Prior to this, he worked in various capacities at Bristlecone, including Manager of Sales and Revenue Operations from 2019 to 2021, and Senior Business Analyst in the CEO's Office from 2017 to 2018. His experience at Bristlecone spans multiple roles that have contributed to his expertise in sales and marketing operations.
Education and Expertise
Aayush Bakshi studied at T A Pai Management Institute in Manipal, where he earned a Post Graduate Diploma in Business Administration and Management from 2012 to 2014. He also holds a Bachelor of Engineering degree in Mechanical Engineering from Government Engineering College, Ujjain, completed from 2008 to 2012. His educational background supports his expertise in marketing analytics, customer relationship management, and sales operations.
Professional Background
Aayush Bakshi has a diverse professional background with significant experience in sales and marketing roles. He began his career at Hewlett Packard as a Management Intern in 2013, followed by positions at HP Inc. as a Marketing and Operations Analyst from 2014 to 2016 and as a Senior Marketing Analyst from 2016 to 2017. His roles at HP Inc. provided him with a strong foundation in marketing analytics. He also interned at Bharat Heavy Electricals Limited in 2011, further broadening his industry exposure.
Career Progression
Aayush Bakshi's career progression reflects a steady advancement in responsibilities and expertise. After his initial role as a Management Intern, he transitioned to HP Inc., where he developed skills in marketing and operations. His subsequent positions at Bristlecone, including Senior Business Analyst and Manager of Sales and Revenue Operations, allowed him to refine his capabilities in territory and account planning. His current role as Head of GTM Operations marks a culmination of his experiences in sales and marketing operations.
Skills and Specializations
Aayush Bakshi possesses a strong skill set in territory and account planning, marketing analytics, and customer relationship management. His experience in enterprise, end-user sales, and retail sales enhances his ability to drive effective sales strategies. His specialization in sales and marketing operations positions him as a knowledgeable leader in the GTM Operations function at Bristlecone.