Alexandra Harder, Mph
About Alexandra Harder, Mph
Alexandra Harder is the Director of Commercial Business Insights & Analytics Lead for US ELIQUIS at Bristol Myers Squibb in Greater Philadelphia, specializing in pharmaceutical market research and brand positioning.
Current Position at Bristol Myers Squibb
Alexandra Harder currently holds the position of Director, Commercial Business Insights & Analytics Lead, US ELIQUIS at Bristol Myers Squibb in Greater Philadelphia. In this role, she oversees market research, forecasting, and secondary analytics for ELIQUIS, which is recognized as the most prescribed oral, branded medicine in the United States. Her focus is on leveraging both quantitative and qualitative insights to drive the commercial success and strategic positioning of the product.
Previous Roles at Bristol Myers Squibb
Prior to her current role, Alexandra Harder accumulated extensive experience at Bristol Myers Squibb in various capacities. From 2021 to 2023, she served as Associate Director, Cardiovascular Customer & Market Insights, US/Worldwide CAMZYOS (mavacamten). Before that, she was the Senior Manager for Cardiovascular Customer & Market Insights, US/Worldwide ELIQUIS and Early Assets from 2018 to 2021. Throughout her tenure, she has played a pivotal role in shaping the market strategies for key cardiovascular products through rigorous data analysis and customer insights.
Background in Market Research
Alexandra Harder has a robust background in market research, having worked in various capacities at Research Partnership and PwC. At Research Partnership, she ascended from the role of Research Executive to Senior Research Executive, and finally to Research Manager over a span of three years. During her time at PwC, she worked as a Research Analyst for the Health Research Institute and as a Health Industries Advisory Associate, focusing on pharmaceutical industry insights.
Education and Academic Background
Alexandra Harder completed her Master of Public Health (MPH) at Thomas Jefferson University between 2014 and 2015. She earned a B.S. in Biobehavioral Health from Penn State University, where she studied from 2008 to 2012. Her strong academic background also includes a research assistantship at the Cardiovascular Psychophysiology Laboratory at Penn State University, as well as an internship at Yale University's Interdisciplinary Center for Bioethics.
Specialization and Expertise
Alexandra Harder specializes in quantitative and qualitative market research with a particular emphasis on pharmaceutical product launches and brand positioning. Her expertise extends to health promotion, health communication, population health, public health, and epidemiology. She is known for her ability to drive commercial growth by uncovering key customer insights through data storytelling and has a passion for making impactful contributions to public health initiatives.