Alicia Perez
About Alicia Perez
Alicia Perez is the LASEA Commercial Excellence Director at Bristol-Myers Squibb in Mexico, with over 20 years of experience in various roles within the company. She has a strong background in pharmaceutical and industrial chemistry and has enhanced productivity in advanced analytics, market research, field training, and sales force effectiveness across Latin America, Singapore, and Thailand.
Current Role at Bristol-Myers Squibb
Alicia Perez is currently serving as the LASEA Commercial Excellence Director at Bristol-Myers Squibb in Mexico. In this capacity, she is responsible for driving commercial excellence initiatives across the Latin America and SEA region. Her work primarily involves enhancing productivity in advanced analytics, market research, field training, and sales force effectiveness.
Previous Roles at Bristol-Myers Squibb
Alicia Perez has a robust career with Bristol-Myers Squibb, holding various leadership positions over a span of more than 20 years. Prior to her current role, she was the LATAM Business Excellence Director from 2014 to 2017. She has also served as Business Excellence Associate Director (2008-2014), National Training Manager (2006-2008), Sales Force Effectiveness Manager (2005-2006), and Training and Development Manager (2001-2005). Her longstanding tenure at the company underscores her significant experience and expertise in the pharmaceutical sector.
Educational Background
Alicia Perez has a rich educational background that complements her extensive professional experience. She completed her Químico Farmacéutico Industrial degree from Instituto Politécnico Nacional between 1988 and 1993. She further enhanced her expertise by earning a Master in Marketing (MMT) from EGADE Business School from 2013 to 2015. Additionally, she completed a Management Development Program (D-1) at IPADE Business School from 2016 to 2017.
Expertise in Sales and Training
Throughout her time at Bristol-Myers Squibb, Alicia Perez has specialized in improving sales force effectiveness and field training programs. Her initiatives have led to measurable improvements in productivity and effectiveness across Latin America, Singapore, and Thailand. This consistent focus on sales and training excellence has solidified her reputation as a leader in the commercial pharmaceutical sector.