Ana Matarredona, Ie MBA, Uk Marketing Cim Diploma
About Ana Matarredona, Ie MBA, Uk Marketing Cim Diploma
Ana Matarredona is a Senior Brand Manager at Bristol Myers Squibb in the United Kingdom with extensive experience in marketing and brand management within the pharmaceutical industry.
Company
Ana Matarredona is currently working as a Senior Brand Manager at Bristol Myers Squibb in the United Kingdom. She has been with the company in various capacities and has a history of significant contributions in the realms of Haematology and Oncology.
Title
Ana Matarredona holds the title of Senior Brand Manager at Bristol Myers Squibb. Her role encompasses strategic brand management, with a particular focus on the pharmaceutical sectors of Haematology and Oncology.
Education and Expertise
Ana Matarredona completed her International MBA at IE Business School, and holds a Diploma in Professional Marketing from the Oxford College of Marketing. She has also studied at London Business School (Innovating in the Digital World) and Birkbeck, University of London. Additionally, she obtained a Bachelor of Law from Universidad Complutense de Madrid. Her educational background supports her extensive expertise in business strategy, analytics, and competitive intelligence within the pharmaceutical industry.
Background
Ana Matarredona's career began at Ipsos MORI, and she has since held various key roles in market research and brand management. She worked as a Business Analyst at IMS Health and had multiple positions at Celgene, including Senior Brand Manager (Haematology) and Business Insights and Intelligence Manager. Her roles at Celgene were pivotal in launching and managing Haematology and Oncology brands. She also gained international experience working at Synovate and Ad Hoc Market Research in Spain.
Achievements
Ana Matarredona has led the launch of multiple Haematology and Oncology brands, leveraging her deep understanding of competitive landscapes in the pharmaceutical industry. She excels in Salesforce Excellence and Competitive Intelligence. Her career showcases a proven track record in targeting and segmentation for pharmaceutical products, driving brand strategy from inception to market exclusivity loss.