Andrea Miguel Rodrigues
About Andrea Miguel Rodrigues
Andrea Miguel Rodrigues is the Senior Brand Lead Cardiovascular for Spain and Portugal at Bristol Myers Squibb, with extensive experience in pharmaceutical brand management.
Senior Brand Lead Cardiovascular at Bristol Myers Squibb
Andrea Miguel Rodrigues currently holds the position of Senior Brand Lead Cardiovascular for Spain and Portugal at Bristol Myers Squibb. Since January 2021, she has been responsible for leading cardiovascular brand strategies in these regions, focusing on market growth and brand positioning. Prior to this role, Andrea served as the Brand Lead Cardiovascular at Bristol Myers Squibb for three years, where she developed and executed strategic initiatives aimed at expanding the brand's footprint in the cardiovascular market.
Brand Lead Cardiovascular Experience
Before her promotion, Andrea Miguel Rodrigues worked as the Brand Lead Cardiovascular at Bristol Myers Squibb, a role she held from 2017 to 2020. During this time, she was instrumental in advancing the brand's market presence and led various projects to enhance product awareness and adoption among healthcare providers. Her contributions in this role were foundational to her subsequent promotion to Senior Brand Lead.
Product Manager for HIV at Gilead Sciences
Andrea also has substantial experience in the HIV treatment sector, having worked as a Product Manager for HIV at Gilead Sciences from 2015 to 2017. In this capacity, she focused on managing HIV treatment products, engaging with healthcare professionals, and facilitating product launches. Her role involved detailed market analysis and the development of marketing strategies tailored to the needs of the HIV healthcare community.
Education and Qualifications
Andrea Miguel Rodrigues has a robust academic background. She completed her Master’s in Marketing Management at EAE Business School from 2014 to 2015. Prior to this, she earned an MBA in International Business Administration from London Metropolitan University, graduating with merit in 2012. Additionally, she holds a BBA from HEC Paris, achieved in 2011, and a Licenciatura in Business Administration and Management from Universidad Pública de Navarra, completed in 2011.
Career Beginnings in Pharmaceutical Industry
Andrea began her career in the pharmaceutical industry with various roles that built her expertise. She was a Product Manager Trainee for vaccines at Sanofi Pasteur MSD in 2013, followed by a position as Junior Product Manager in Vaccines in Madrid from 2014 to 2015. She also worked briefly as a Marketing and Sales Controller at CINFA in 2013. These early roles provided her with foundational experience and insights into the pharmaceutical market, which have been pivotal in her career development.