Barbara Martin, MBA
About Barbara Martin, MBA
Barbara Martin, MBA, is the Associate Director of US Bladder Cancer Marketing at Bristol Myers Squibb, with extensive experience in healthcare marketing and a background in both digital and traditional marketing techniques.
Current Role at Bristol Myers Squibb
Barbara Martin currently serves as Associate Director, US Bladder Cancer Marketing at Bristol Myers Squibb in Princeton, New Jersey. In this role, she is responsible for overseeing marketing strategies and campaigns aimed at promoting bladder cancer treatments within the United States market.
Former Roles at Bristol Myers Squibb
Before her current role, Barbara Martin held multiple positions at Bristol Myers Squibb. From 2018 to 2021, she served as Product Manager, OPDIVO Pan Tumor Marketing in Princeton, NJ. Prior to that, she was a Digital Marketing Specialist from 2015 to 2018, also in Plainsboro, NJ.
Previous Experience in Healthcare Marketing
Barbara Martin has a robust background in the healthcare sector, having worked at several prominent organizations. She served as Account Supervisor at MRM // McCann from 2013 to 2015 in Princeton, NJ. Before that, she worked as Junior Market Manager at NextGen Healthcare from 2011 to 2013 in Horsham, PA. Additionally, she held the role of Marketing Communications Assistant at Siemens Healthcare from 2008 to 2011 in Malvern, PA, and started her career as a Marketing Coordinator at University Services in Philadelphia, PA, from 2007 to 2008.
Educational Background
Barbara Martin holds an MBA in Business Administration with a focus on Marketing from Drexel University, completed in 2011. She also earned a Bachelor of Science in Business Administration, Marketing, and Entrepreneurship from Drexel University in 2010. Her education has equipped her with a strong foundation in both the theoretical and practical aspects of marketing.
Marketing Expertise
Barbara Martin has extensive experience in managing marketing campaigns, particularly in the healthcare industry. She specializes in both digital and traditional marketing techniques and has a proven track record in lead-generation and client retention strategies. Her expertise also extends to creative design, branding, and the integration of social media strategies into broader marketing campaigns. Additionally, she has significant experience in event management and developing comprehensive communication strategies.