Bianca Lima
About Bianca Lima
Bianca Lima is the Marketing Manager Hematology at Bristol Myers Squibb, with over a decade of experience in various roles within the company, particularly in oncology marketing and sales.
Company
Bianca Lima currently works at Bristol Myers Squibb. She has been with the company for over a decade, contributing to various departments and gaining extensive experience in marketing and sales roles, particularly in the fields of oncology and hematology.
Title
Bianca Lima holds the position of Marketing Manager Hematology at Bristol Myers Squibb. She transitioned into this role after a series of positions within the company, signifying her expertise in both marketing and the hematology sector.
Educational Background
Bianca Lima studied Administração de Empresas at Centro Universitário do Instituto Mauá de Tecnologia, where she completed her Bachelor's degree over three years from 2008 to 2011. Her education helped lay the foundation for her career in business operations and marketing.
Career Path and Experience
Starting as an Executive Associate at Bristol Myers Squibb in 2011, Bianca Lima moved through various roles, including Business Operations Coordinator, Melanoma Marketing Coordinator, Sales Consultant, Marketing Coordinator for Lung and Head & Neck, Hematology Product Manager, and Marketing Manager Immunology. Her extensive experience in sales and marketing, especially in oncology and hematology, demonstrates her adaptability and breadth of knowledge within the pharmaceutical industry.
Oncology and Hematology Marketing Expertise
With a decade of experience at Bristol Myers Squibb, Bianca Lima has developed expertise in marketing strategies for oncology and hematology therapies. She has worked on marketing campaigns for therapeutic areas like melanoma, lung, and head & neck cancer, showcasing her proficiency in highly specialized medical marketing.