Binh Tong Fouch
About Binh Tong Fouch
Binh Tong Fouch is a Senior Developer with extensive experience in e-mail marketing, web project management, and IT specialization, having worked at various companies including Fa Davis Publishing, Wolters Kluwer Health, and IBM.
Title and Current Role
Binh Tong Fouch holds the title of Senior Developer. In this role, he leverages extensive technical expertise and industry knowledge to execute and oversee development projects.
Previous Positions and Responsibilities
Binh Tong Fouch has a diverse professional background with roles in various prominent organizations. He served as an E-mail Marketing Coordinator at Fa Davis Publishing, Program Manager at Wolters Kluwer Health in Waltham, Massachusetts, and E-media Coordinator at Entravision Communications in Santa Monica, California. Additionally, he has held positions as a Senior Developer at Bristol-Myers Squibb in New Jersey, and E-mail Development Manager at Harte Hanks in San Antonio, Texas. His role as a Web Project Manager at Willis Towers Watson in London, England, and Web Content Coordinator at Presbyterian Church (USA) in Louisville, Kentucky further broadened his expertise. He also worked as an IT Specialist at IBM in New York, New York.
Education and Professional Training
Binh Tong Fouch's education includes a degree in Business Administration from Drexel University, where he achieved a Bachelor of Science. He also attended the Institute of Culinary Education and graduated from Central High School of Philadelphia. This diverse educational background provides a strong foundation for his varied career path.
Email Marketing and Campaign Optimization
During his tenure in various marketing roles, Binh Tong Fouch significantly improved the effectiveness of e-mail campaigns. He achieved a 20% increase in campaign effectiveness through strategic oversight and optimization. His responsibilities included executing e-mail campaigns using Lyris EmailLabs, managing them with Microsoft Dynamics CRM, and segmenting e-mail lists to target specific audiences. These strategies enhanced both open and click-through rates. He also created detailed reports on campaign results and ROI and provided guidance on best practices and optimization strategies.