Bono Cinzia
About Bono Cinzia
Bono Cinzia is a Senior Brand Manager at Bristol-Myers Squibb with extensive experience in the pharmaceutical industry.
Company
Bono Cinzia currently holds the position of Senior Brand Manager at Bristol-Myers Squibb. In this role, she leverages her extensive experience in brand management to oversee strategic planning and market positioning for various pharmaceutical products.
Title
As a Senior Brand Manager, Bono Cinzia has a pivotal role in formulating and executing marketing strategies. This involves aligning with top management on business reviews, managing budgets, and orchestrating the launch of new products or indications.
Education and Expertise
Bono Cinzia received her laurea in scienze biologiche from Università degli Studi di Palermo, where she studied Biology from 1988 to 1994. She also holds a Diploma maturità scientifica from Istituto Gonzaga, completed in 1988. Her expertise includes marketing planning, targeting and segmentation, sales management, and competitive intelligence.
Background
Bono Cinzia began her career at Horticulture Research International (KENT) with a scholarship in 1995. She then worked at Laboratori GUIEU as ISF from 1997 to 1998, followed by UPSA MEDICA as ISF from 1998 to 2000. Her experience spans brand management, market research, and sales management.
Achievements
Bono Cinzia has successfully managed strategic drugs generating a turnover exceeding 50 million euros. She has consistently achieved business objectives and received relative bonus compensation annually. Additionally, she is part of the European Brand Team, where she collaborates on global strategies and best practices at the EMEA level.