Brian Nawa
About Brian Nawa
Brian Nawa is the Group Director of Worldwide Field Engagement Capabilities at Bristol Myers Squibb, specializing in digital marketing strategy and global team leadership.
Current Position at Bristol Myers Squibb
Brian Nawa is currently the Group Director of Worldwide Field Engagement Capabilities at Bristol Myers Squibb, based in Princeton, New Jersey, United States. In this role, he leads a team that focuses on enabling and supporting commercial field sales representatives with best-in-class digital tools, with a particular emphasis on Veeva CRM. He also partners with commercial field sales teams in both the U.S. and international markets to innovate, develop, and drive sales engagement solutions.
Previous Roles at Bristol Myers Squibb
Prior to his current position, Brian served as the Group Director of Field-Facing Capabilities & U.S. Market Lead for Omni-Channel Strategies from 2020 to 2021. Before that, he was the Director of Worldwide Multi-Channel Capabilities from 2013 to 2020. In these roles, he was responsible for deploying a cloud-based multiscreen content management platform that projected a 50% cost reduction over legacy platforms.
Tenure at Pfizer
Before joining Bristol Myers Squibb, Brian held several leadership roles at Pfizer. Notably, he was the Global Digital Channel Lead of Enterprise Multi-Channel Marketing in 2013 and the Director of Multi-Channel Engagement from 2009 to 2013. During his tenure, he established Pfizer’s digital marketing center of excellence, which became an award-winning initiative. He also deployed the industry's first mobile physician-directed application and relaunched PfizerPro.com with mobile optimization and advanced targeting features.
Early Career and Roles at Wyeth and Vanguard
Brian began his career at The Vanguard Group, holding a variety of roles such as Web Analytics Manager, Strategic Partnerships Business Analyst, and Business Lead for Vanguard.com from 1997 to 2005. He then moved to Wyeth, where he served as Manager and later Senior Manager of Wyeth.com e-Marketing Services from 2005 to 2009. At Wyeth, he played a key role in launching Wyeth.com and WyethHCP.com to market in just one year, creating one of the pharmaceutical industry's first-ever physician-directed content portals.
Educational Background
Brian Nawa studied at Penn State University, where he earned an MBA in Business Administration from 2001 to 2004. He also holds a BA in Advertising from the same institution, which he obtained from 1987 to 1991. This educational background has provided him with a solid foundation in business and marketing strategy, enabling him to excel in various high-profile roles throughout his career.