Carlos Pérez Fernández

Carlos Pérez Fernández

Brand Lead Hematology & Ww Marketing @ Bristol Myers Squibb

About Carlos Pérez Fernández

Carlos Pérez Fernández is the Brand Lead Hematology & WW Marketing at Bristol Myers Squibb in Madrid, Spain, with extensive experience in business operations and strategic marketing.

Current Title and Company

Carlos Pérez Fernández currently serves as the Brand Lead Hematology & Worldwide (WW) Marketing at Bristol Myers Squibb in Madrid, España. In this role, he is responsible for overseeing the global marketing strategies and initiatives related to hematology. His work at Bristol Myers Squibb underscores his extensive experience and expertise in the pharmaceutical industry.

Professional Experience at Celgene

Carlos Pérez Fernández worked at Celgene in various roles over seven years. From 2016 to 2019, he held the position of Business Operations & Innovation Manager in Madrid y alrededores, España. Prior to that, he was the SalesForce Effectiveness Associate Manager from 2012 to 2016. His tenure at Celgene involved significant contributions to business operations, strategic initiatives, and sales effectiveness.

Career at Sanofi Pasteur MSD

Before joining Celgene, Carlos Pérez Fernández worked at Sanofi Pasteur MSD. From 2010 to 2012, he worked as a Field Activity Controller in Madrid. From 2006 to 2010, he was a Business Planning & Forecasting Analyst. His roles at Sanofi Pasteur MSD enhanced his analytical skills and provided experience in business planning and field activity control.

Educational Background and Qualifications

Carlos Pérez Fernández's educational credentials include an MBA from IE Business School. He has also undertaken several specialized courses to enhance his expertise. He attended the IESE Business School's Programa de Gestión eficaz de proyectos in 2016, the ICEMD's Programa Superior en Healthcare Digital Marketing in 2015, and the Centre for Executive Leadership (C.E.L.forpharma)'s Strategic Digital Pharma Marketing Course in 2014. Furthermore, he studied at IE, Universidad San Pablo-CEU, and Liceo Italiano de Madrid.

Skills and Strategic Contributions

Carlos Pérez Fernández is recognized for his strategic thinking and adaptability in international and competitive environments. He has a strong background in managing BI/CRM projects and improving client relationship skills. His career highlights include delivering significant improvements and benefits to sales operations through strategic initiatives. His proficiency in managing diverse projects and senior knowledge in the field underscore his entrepreneurial spirit and productivity.

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