Catharina Zankel
About Catharina Zankel
Catharina Zankel is the Brand Manager Hematology at Bristol Myers Squibb in München, Bayern, Deutschland. She has extensive experience in brand and customer management, having previously worked at MSD Sharp & Dohme GmbH in various roles.
Company
Catharina Zankel is currently employed at Bristol Myers Squibb, a global biopharmaceutical company. Her role is based in München, Bayern, Deutschland. Bristol Myers Squibb is known for its work in developing innovative medicines to treat serious diseases.
Title
Catharina Zankel serves as the Brand Manager Hematology at Bristol Myers Squibb. Her responsibilities likely include brand strategy, market analysis, and the implementation of marketing campaigns within the hematology therapeutic area, which involves the treatment of blood disorders.
Previous Experience
Catharina Zankel has several years of experience in the pharmaceutical industry. She worked at MSD Sharp & Dohme GmbH in various roles, starting as an Internship Student Produktmanagement from 2015 to 2016 in München und Umgebung. She then progressed to Junior Brand & Customer Manager Antiinfectives from 2017 to 2020 in Haar, Bayern, Deutschland. In 2019, she briefly held a position as Assignment Brand & Customer Manager HIV in München, Bayern.
Education and Expertise
Catharina Zankel holds a Master of Science (M.Sc.) in Industrial Management from Hochschule Mittweida (FH), studied from 2014 to 2016. Prior to that, she completed her Bachelor’s degree in Gesundheitsmanagement at the same institution, from 2011 to 2014. Her academic background has equipped her with expertise in both industrial and health management, directly supporting her roles in brand management.
Background in Hematology
Catharina Zankel has been working in the hematology field since November 2020. Her role as Brand Manager Hematology at Bristol Myers Squibb involves managing the branding and marketing efforts for hematology products, which are critical for treating blood-related conditions. Her experience in this area highlights her specialization in a complex and vital therapeutic field.
Work in Anti-infectives and HIV
During her tenure at MSD Sharp & Dohme GmbH, Catharina Zankel focused on brand and customer management in the anti-infectives therapeutic area for three years. Her role included various aspects of brand management in combating infections. Additionally, in 2019, she briefly managed branding and customer strategies in the HIV therapeutic area, expanding her experience and expertise in managing critical healthcare brands.