Charles Yau
About Charles Yau
Charles Yau is a Marketing Manager at Bristol-Myers Squibb in Hong Kong, with a background in genetic engineering and molecular biology.
Title
Charles Yau holds the position of Marketing Manager at Bristol-Myers Squibb in Hong Kong.
Company
Charles Yau currently works at Bristol-Myers Squibb as a Marketing Manager, a role he has held since September 2015. He is responsible for the strategic brand direction of the Virology and Hematology franchise, ensuring the execution of brand plans by addressing relevant issues and maximizing team participation.
Previous Work Experience
Before joining Bristol-Myers Squibb, Charles Yau was employed at Janssen, Pharmaceutical Companies of Johnson and Johnson, where he served as a Product Manager. His tenure at Janssen spanned a decade, from 2005 to 2015, during which he accumulated substantial experience in marketing and product management within the pharmaceutical sector in Hong Kong.
Education and Expertise
Charles Yau has a diverse and extensive educational background. He earned his Bachelor's degree in Botany/Plant Biology from National Taiwan University (1989-1993). He then achieved a Doctor of Philosophy (Ph.D.) in Biochemistry and Molecular Biology from The University of Hong Kong (1993-1998). Following this, he pursued Post-Doctoral studies at The Rockefeller University, specializing in Genetic Engineering & Molecular Biology from 1999 to 2001. His academic credentials underpin his expertise in developing pharmaceutical brand strategies.
Strategic Planning and Brand Management
Charles Yau is adept at developing both short and long-term strategic plans for pharmaceutical brands. At Bristol-Myers Squibb, he ensures the strategic and tactical execution of brand plans by addressing relevant issues and fostering innovation within his team. He maximizes participation and follows up on action items to ensure successful brand execution, focusing on the Virology and Hematology franchise.