Cherie Stuntz
About Cherie Stuntz
Cherie Stuntz is the Associate Director of Worldwide Cardiovascular Market Research at Bristol-Myers Squibb, with extensive experience in market research and brand strategy.
Title and Company
Cherie Stuntz is the Associate Director of Worldwide Cardiovascular Market Research at Bristol-Myers Squibb. In this role, she supports the worldwide commercialization of Eliquis by developing global communications and identifying key focus areas to drive brand growth.
Professional Background
Cherie Stuntz has an extensive background in market research, with a career spanning over two decades. She has held various roles at notable companies. At Bristol-Myers Squibb, she previously served as Associate Market Research Director/Onsite Consultant from 2011 to 2019. Before that, she worked at GlaxoSmithKline as a Marketing Research Consultant from 2006 to 2010 and as a Project Manager, Marketing Research from 1997 to 1999. Additionally, she was the Principal at OakTree Market Research Consulting, LLC from 2005 to 2019. Her earlier career includes roles at Research by Design as Associate Director, Qualitative Research from 2001 to 2005, and Manager, Marketing Research at Janssen Pharmaceutica from 1999 to 2001.
Education and Expertise
Cherie Stuntz holds an MBA in Marketing from Drexel University's LeBow College of Business. She also earned a Bachelor of Science in Management with a focus on Accounting and Marketing from Bucknell University. Her academic background equips her with a solid foundation in both management and marketing, bolstering her expertise in market research and brand strategy.
Leadership and Team Management
At Bristol-Myers Squibb, Cherie Stuntz manages through a matrix organization and an Alliance team to deliver market-based insights, shape brand strategy, and evaluate tactics. She serves as a liaison between Worldwide Commercial and local market business insights and analytics. Additionally, she supervises consultants and mentors junior team members.
Passion and Collaboration
Cherie Stuntz has a passion for understanding the customer. She enjoys working in a collaborative team environment, leveraging her skills and experience to contribute to her organization's success. Her role involves identifying key focus areas and developing strategies that drive brand growth.