Christina Jiabao Yuan
About Christina Jiabao Yuan
Christina Jiabao Yuan is the Associate Director of US Hematology Marketing at Bristol Myers Squibb, with extensive experience in market access, strategic marketing, and pharmaceutical research.
Current Title and Responsibilities
Christina Jiabao Yuan currently holds the position of Associate Director, US Hematology Marketing at Bristol Myers Squibb. She began this role on July 1, 2022. In this position, Christina is responsible for developing impactful messaging for critical market access customers through strategic collaboration with internal and external stakeholders. Her expertise includes value platforms, product launches, unbranded and branded marketing, as well as digital and print marketing efforts.
Previous Roles at Bristol Myers Squibb
Before her current role, Christina Jiabao Yuan worked in several key positions at Bristol Myers Squibb. From 2021 to 2022, she served as Associate Director, Access Marketing, enhancing market access strategies. Prior to this, she was the Senior Manager, Strategic Payer Marketing for six months from 2020 to 2021 in New Jersey, United States, where she focused on payer communications and strategies.
Professional Experience in Market Access and Strategic Roles
Christina Jiabao Yuan has a diverse background with extensive experience in market access and strategic roles. She worked as Market Access and Reimbursement Services Manager at Daiichi Sankyo, Inc. from 2019 to 2020 in Basking Ridge, New Jersey. She also served as Channel Strategy and Marketing Fellow at Bayer from 2017 to 2019 in the Greater New York City Area, and as HEOR/Market Access at Xcenda in Tampa/St. Petersburg, Florida Area in 2017.
Early Career and Internship Positions
Christina Jiabao Yuan's early career includes multiple internship and entry-level roles that laid the foundation for her current positions. She was a Marketing and Advertising Intern at Industry Pharmacists Organization from 2016 to 2017. She also worked as a Clinical Trial's Assistant at IQVIA in 2016, and as a Prior Authorization Intern at MedTrakRx in Overland Park, KS in the same year. Additional internships include Heath and Wellness Corporate Intern in Pharmacy Operations at Sam's Club in 2015, and Pharmacy Intern at Walmart from 2012 to 2017 in Overland Park, KS.
Educational Background
Christina Jiabao Yuan has a solid academic foundation in the pharmaceutical sciences. She earned her Doctorate in Pharmacy from The University of Kansas between 2013 and 2017. Prior to that, she achieved her Bachelor’s Degree in Pharmaceutical Sciences from the same university, studying from 2011 to 2015. During her time at The University of Kansas, she gained valuable research experience, specializing as a Rat IV Specialist in Dr. Laird Forrest's Anti-Cancer Lab and as a Cellular Agonism Assay Specialist in Dr. Sunil David's Lab.