Cristina Serrano
About Cristina Serrano
Cristina Serrano is the Print Operations Marketing Manager at Bristol-Myers Squibb in Princeton, NJ. She has extensive experience in marketing roles at The Kraft Heinz Company and Coca-Cola Enterprises, and holds a Bachelor of Science in Marketing from St. John's University.
Title
Cristina Serrano is currently the Print Operations Marketing Manager at Bristol-Myers Squibb, located in Princeton, NJ.
Company
Cristina Serrano is working at Bristol-Myers Squibb, a leading pharmaceutical company. She is based in Princeton, NJ, where she manages print operations within the marketing department.
Previous Work Experience
Before her current role at Bristol-Myers Squibb, Cristina Serrano worked at The Kraft Heinz Company as the CRM Manager for their food&family magazine. She held this position for 10 years, from 2008 to 2018, in East Hanover, NJ. Prior to that, she served as an Account Manager at Coca-Cola Enterprises from 2005 to 2008 in Carlstadt, NJ.
Education and Expertise
Cristina Serrano holds a Bachelor of Science (BS) degree in Marketing from St. John's University. She studied there from 2001 to 2005, developing a strong foundation in marketing principles and practices.
Marketing Strategies and Collaborations
Cristina has been instrumental in collaborating with US Oncology Marketing teams to develop promotional materials and tactics that align with business priorities. She plays a key role in planning and executing programs aimed at enhancing engagement with healthcare providers (HCP) and patients. Cristina works closely with brand champions, advertising agencies, call center developers, database managers, web/email developers, and print specialists to ensure flawless marketing program execution.
Budget and Performance Management
Cristina Serrano actively participates in the annual budget planning for marketing initiatives. She contributes to performance excellence and continuous improvement for marketing programs and tactics. Her efforts ensure that marketing objectives are met efficiently and effectively.