Daniela Macho
About Daniela Macho
Daniela Macho is a Product Manager for Innovative Medicines at Bristol Myers Squibb in Vienna, Austria, with extensive experience in medical operations and a diverse background in hospitality and events.
Company
Daniela Macho is currently employed at Bristol Myers Squibb, a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines. She operates within the company's Vienna, Austria office.
Title
Daniela Macho holds the position of Product Manager Innovative Medicines. In this capacity, she oversees the strategic development and marketing efforts for various innovative medical products.
Previous Positions at Bristol Myers Squibb
Daniela Macho has held several roles within Bristol Myers Squibb prior to her current position. From 2018 to 2020, she served as the CH-AT Medical Operations Specialist in Vienna. She also completed an assignment in Public Affairs from 2018 to 2019. Additionally, she was the Medical Operations Coordinator from 2016 to 2018. These roles have contributed to her extensive experience in medical operations and public affairs within the pharmaceutical industry.
Education and Expertise
Daniela Macho has a diverse academic background. She completed her Master of Science in Digital Healthcare from Fachhochschule St Pölten in 2021. She also holds a Master's Degree in Tourism Marketing & Entrepreneurship from Management Center Innsbruck, obtained in 2015. Furthermore, she has a Bachelor of Arts in Gesundheitsmanagement im Tourismus from FH Joanneum, completed in 2013. Daniela also studied Tourism and Marketing at the University of Pretoria and Tourism and Health at Muğla Üniversitesi. She started her educational journey with a degree in Städtetourismus und Eventmanagement from Tourismusschulen Wien 21.
Background in Hospitality and Events
Before her venture into the pharmaceutical industry, Daniela Macho accumulated significant experience in the hospitality and events industry. She worked as a Catering Employee for Messe Innsbruck and held positions such as Waitress and Hostess at various locations including Hotel Ramada Innsbruck Tivoli and the United World Games. Her roles spanned multiple countries like Austria, the Netherlands, Belgium, South Africa, and Zimbabwe. These experiences have given her a strong foundation in customer service and event management.
Experience in Marketing and Promotions
Daniela Macho has led critical marketing initiatives, notably for Orencia, focusing on conditions like Rheumatoid Arthritis, Psoriatic Arthritis, and Juvenile Idiopathic Arthritis. She has also managed digital projects and patient support initiatives for Eliquis. Her experience extends to promoting major brands such as Coca-Cola and Nikon through short-term promotional roles. These diverse marketing experiences underscore her expertise in brand promotion and digital marketing strategies.
International Experience
Daniela Macho has a rich international background, having undertaken apprenticeships in France at prestigious institutions like Relais & Châteaux and Pierre et Vacances Center Parcs Group. She has also contributed as an Assistant Event Manager for the United World Games, managing events across multiple countries. These experiences highlight her adaptability and capability to work in diverse cultural settings.