Danny Roberts
About Danny Roberts
Danny Roberts is the Senior Manager of Digital Engagement and Channel Planning at Bristol Myers Squibb in London, with extensive experience in digital marketing and sales leadership across multiple regions.
Title
Danny Roberts serves as the Senior Manager for Digital Engagement and Channel Planning at Bristol Myers Squibb. He is based in London, England, United Kingdom.
Company
Danny Roberts is currently employed at Bristol Myers Squibb, a leading global biopharmaceutical company. He has been with the organization in various roles since 2018, contributing significantly to its digital transformation initiatives.
Previous Roles at Bristol Myers Squibb
Danny Roberts has held several key roles at Bristol Myers Squibb prior to his current position. He worked as a Digital Marketing Specialist for the UK, Italy, Brazil, and Ireland from 2020 to 2021 in London and Rome. Before that, he was a Digital Channel Marketing Manager from 2018 to 2020, focusing on global commercialization efforts across the same regions.
Experience at Pfizer
Before joining Bristol Myers Squibb, Danny Roberts spent five years at Pfizer. From 2015 to 2018, he led a Digital Sales Team in the UK. Prior to that, he served as a Medical Sales Representative from 2013 to 2015.
Early Career and Other Roles
Danny Roberts began his career as a Field Sales Representative at Crawfords of London in 2009. He then joined Alliance Healthcare as a National Key Account Manager from 2009 to 2013, overseeing key accounts and driving sales growth.
Education and Expertise
Danny Roberts holds a Bachelor’s degree in Business, Management, Marketing, and Related Support Services from the University of Brighton. Additionally, he achieved full qualification from the ABPI, specializing in business and marketing aspects pertinent to the pharmaceutical industry.
Digital Engagement Strategy
In his current role, Danny Roberts leads the digital engagement strategy for multiple therapy areas at Bristol Myers Squibb. He is instrumental in enhancing customer engagement through digital channels and has developed comprehensive digital channel planning frameworks adopted across major markets.
Global Commercialization and Digital Marketing
Danny Roberts has extensive experience in managing global digital marketing campaigns. His work includes significant contributions to the global commercialization efforts at Bristol Myers Squibb, optimizing digital marketing strategies for regions including the UK, Italy, Brazil, and Ireland.