Darana González
About Darana González
Darana González is the Senior Manager of Omni-Channel Experience, Strategy & Planning at Bristol Myers Squibb in Paris, specializing in digital transformation and change management.
Current Role at Bristol Myers Squibb
Darana González currently holds the position of Senior Manager, Omni-channel Experience, Strategy & Planning at Bristol Myers Squibb in Paris, Île-de-France, France. She has been with the company since April 2016. In this role, she focuses on digital transformation and change management, specifically enhancing digital platforms and IT enablement. Her responsibilities include overseeing customer experience and engagement, KPI tracking, and budget management. Additionally, she manages planning and production, while also developing data strategies for the company.
Previous Experience at Datawords
Darana González worked at Datawords as an International Digital Manager from 2012 to 2016 in the Paris Area, France. This role allowed her to leverage her skills in managing digital strategies on a global scale. Her tenure at Datawords helped build her expertise in both B2B and B2C industries, focusing on evolving business strategies from digital to multichannel and eventually to omnichannel approaches.
Marketing Project Management
Prior to her role at Datawords, Darana González gained extensive experience in marketing project management. She worked as an International Marketing Project Manager - Offline & Online at Ecars Research in 2011 for 5 months and at La Villette - Etablissement Public du Parc et de la Grande Halle de la Villette in 2010 for another 5 months, both in Paris Area, France. Earlier, she served as a Marketing Project Manager at Imagia Promocional from 2007 to 2008 in Mexico City Area, Mexico, and at Sopexa as a Marketing Coordinator from 2005 to 2006, also in Mexico City Area, Mexico.
Educational Background
Darana González has a robust educational background. She studied at emlyon business school, achieving a certification in Transformation Digitale des Organisations from 2019 to 2020. At HEC Paris, she pursued Marketing - Strategy and Innovation, earning her Master's degree from 2010 to 2011. She also studied Business/Commerce, General at Université Paris-Sorbonne, achieving a Master's degree from 2009 to 2010. Furthermore, she completed a program in Leading Digital Marketing Strategy at INSEAD.