Deni Baschiera
About Deni Baschiera
Deni Baschiera is a Senior Manager and Innovation Coach at Bristol-Myers Squibb, focusing on digital marketing strategy and business model evolution in Europe.
Company
Deni Baschiera is currently employed at Bristol-Myers Squibb (BMS) as Senior Manager and Innovation Coach, Ebusiness Europe. He operates out of New Jersey, United States. His role involves leading digital marketing strategies and business model evolution for BMS in Europe, with a particular emphasis on engaging digital customers and advancing towards digital medicine.
Title and Role
As Senior Manager and Innovation Coach, Ebusiness Europe at Bristol-Myers Squibb, Deni Baschiera focuses on enhancing the company's digital communication channels and customer insights. He collaborates with internal and external stakeholders to drive the European organization's digital initiatives forward and plays a key role in developing healthcare professional (HCP) communities and social media strategies.
Education and Expertise
Deni Baschiera holds a Master of Business Administration, with a focus on Marketing and Management, from SDA Bocconi, completed in 2010. He also has a Bachelor of Science degree in Psychology, Commerce, and History from the University of Toronto - Victoria University, earned in 1989. His educational background underpins his extensive experience in marketing and management roles across various organizations.
Career Background
Deni Baschiera has an extensive career background, having held numerous senior roles in different organizations. He started at American Express, working in Product and Brand Management for seven years in New York. He then joined Vickers & Benson Communications, where he served in various capacities including Account Supervisor, Account Director, Director of Client Services for VBDI, and SVP. From 2004 to 2007, he was SVP, Managing Director at Arnold Brand Response. In 2008, he briefly worked at Cossette as VP, Client Convergence Leader in Canada, followed by a short-term consultancy project at Nestlé Nespresso in Switzerland in 2010.
Digital Marketing and Innovation at BMS
Since joining Bristol-Myers Squibb in 2011, Deni Baschiera has been instrumental in the evolution of the company's digital marketing strategy and business model. His efforts focus on driving the European organization towards digital excellence and enhancing digital customer engagement. He plays a pivotal role in the development of HCP communities, social media strategies, and HIT partner business development, ensuring BMS advances in the landscape of digital medicine.