Devaris Davis, MBA
About Devaris Davis, MBA
Devaris Davis, MBA, is the Director of Worldwide Marketing for Zeposia at Bristol Myers Squibb, with extensive experience in various marketing roles across multiple companies.
Title and Current Position
Devaris Davis, MBA, currently holds the position of Director, Worldwide Marketing - Zeposia at Bristol Myers Squibb. In this role, he oversees global marketing strategies for Zeposia, a pharmaceutical product.
Past Professional Experience
Devaris Davis has an extensive career in marketing, particularly in the healthcare and pharmaceutical industries. Previously, he worked at GSK Consumer Healthcare in various capacities, including Senior Brand Manager, Expert Marketing from 2018 to 2020, and LATAM Expert Marketing Lead from 2017 to 2018. He also held roles at Merck as Associate Director, Global Marketing & Customer Centricity from 2010 to 2014 and Sr. Product Manager from 2008 to 2010. His experience includes positions at Sanofi-Aventis, Bristol-Myers Squibb, and several marketing agencies.
Education and Expertise
Devaris Davis earned his Master of Business Administration (MBA) in Marketing from Rutgers, The State University of New Jersey - Rutgers Business School, completing his studies from 2011 to 2014. He also holds a Bachelor of Science (BS) in Advertising from the New York Institute of Technology, where he studied from 1996 to 1999. His academic background has equipped him with foundational and advanced knowledge in marketing.
Specializations and Skills
Devaris Davis is skilled in various marketing domains including KOL/KEE Development, where he works with Key Opinion Leaders and Key External Experts. He specializes in Rx-to-OTC Switch, HCP Marketing, and Relationship Marketing. Additionally, he is proficient in Direct Marketing, Digital Marketing, and Database Marketing. His expertise extends to Marketing Analytics, Marketing Operations, Integrated Marketing, Multi-channel Marketing, Direct to Consumer/Patient Marketing, and Patient Marketing. He also focuses on enhancing Field Force Effectiveness.
Background and Professional Trajectory
Starting his career as an Account Executive and Supervisor at agencies like Bates Worldwide, I2i Communications, and MRM Worldwide, Devaris Davis gradually transitioned into senior roles in the pharmaceutical industry. His tenure at major companies like GSK, Merck, and Bristol-Myers Squibb underscores a robust career trajectory marked by leadership roles and strategic marketing initiatives. Over the years, he has honed his skills in various facets of marketing, contributing to the success of multiple high-profile campaigns.