Dhina Van Der Zijde
About Dhina Van Der Zijde
Dhina Van Der Zijde is a Sr. Product Manager Multichannel Innovative Medicines at Bristol Myers Squibb in Utrecht, Netherlands, with extensive experience in the pharmaceutical and consumer goods industries.
Current Role at Bristol Myers Squibb
Dhina Van Der Zijde currently holds the position of Senior Product Manager Multichannel Innovative Medicines at Bristol Myers Squibb in Utrecht, Nederland. In this role, she focuses on managing and optimizing multichannel strategies for innovative medicines, ensuring that comprehensive marketing plans are implemented across various channels to reach diverse audiences effectively.
Previous Position at Takeda
From 2019 to 2021, Dhina worked at Takeda as the Global Brand Lead IG Personalized Health, Digital & Device - Rare Immunology in Zürich, Zwitserland. During her tenure, she developed and executed digital and device strategies specifically tailored for the rare immunology sector. Prior to that, she was the Product Manager for Immunology & HAE Netherlands at Takeda from 2017 to 2019, where she focused on product management within the immunology space.
Early Career in Marketing at Colgate-Palmolive
Dhina began her career with Colgate-Palmolive, where she held roles in marketing. She worked as a Jr. Professional Marketing Oral Care from 2016 to 2017 and previously as an Intern Professional Marketing Oral Care in 2016. Both roles were based in Weesp and provided her with foundational marketing experience in the consumer goods industry.
Education Background
Dhina Van Der Zijde graduated from Vrije Universiteit Amsterdam with a Master's degree in Marketing in 2016, following a Bachelor's degree in Communication Science achieved in 2015. Her formal education, complemented by pre-university education at Stedelijk Dalton College where she completed VWO in 2012, laid a strong foundation for her career in marketing and product management.
Experience in Sales and Brand Strategy
Dhina also has diverse experience in sales and brand strategy. She worked for Hamilton Bright from 2012 to 2016 in Alkmaar, holding various roles including Salespromotor, Merchandiser, and Assistant Space Manager. Additionally, she managed a shop-in-shop for Samsung Electronics at Schiphol Airport from 2013 to 2014. Her role at Globrands strategy by naming as a research intern from 2014 to 2015 focused on brand strategy, further expanding her expertise.