Doretta Imperial
About Doretta Imperial
Doretta Imperial is a Project Manager at Bristol Myers Squibb, specializing in Global MSAT and Cell Therapy Development and Operationalization (CAR-T). She has extensive experience in digital strategy and marketing within the healthcare sector, particularly in Hematology/Oncology.
Company
Doretta Imperial is currently employed at Bristol Myers Squibb. Her role as Project Manager, Global MSAT, in Cell Therapy Development and Operationalization (CAR-T) is based in Summit West. Previously, she has held positions at major organizations including Bayer, Celgene, Novartis, and AT&T Wireless.
Title
Doretta Imperial holds the title of Project Manager, Global MSAT, Cell Therapy Development and Operationalization (CAR-T) at Bristol Myers Squibb. She has also held various other roles such as Marketing Specialist at Bayer, Global E-Innovation Manager at Celgene, and Digital Consultant at Novartis.
Education and Expertise
Doretta Imperial studied at NYU Stern School of Business, achieving a Bachelor of Science (B.S.) in Marketing. She has extensive experience in digital strategy and execution specifically for Hematology/Oncology brands. Her expertise includes strategic planning and development, product launch, data analytics, and program implementation and execution.
Career Background
Doretta Imperial's career spans a range of roles in prominent organizations. From her early role as VP, Account Supervisor at Saatchi & Saatchi Direct, she has built a diverse portfolio including roles at AT&T Wireless, Bristol-Myers Squibb, JL Shapiro Associates, Clin Audits, Novartis, Celgene, and Bayer. Her experience covers digital consulting, compliance operations, marketing, and project management.
Professional Achievements
Doretta Imperial is known for her ability to manage projects end-to-end, lead cross-functional teams, and meet deadlines. She has executed global programs and collaborated with Medical, Legal, and Regulatory review teams to find compliant solutions. Her skills include managing email marketing campaigns, executing social media programs, and leading patient and customer journey mapping initiatives. Training in HIPAA and GCP further fortifies her expertise.