Dorothy Vaughan
About Dorothy Vaughan
Dorothy Vaughan is the Director of Customer Insights at Bristol-Myers Squibb, leading market research efforts for various therapeutic areas and managing global and US market research initiatives.
Current Role at Bristol-Myers Squibb
Dorothy Vaughan is currently serving as the Director, Customer Insights at Bristol-Myers Squibb in New Jersey, United States. She has been leading this role since December 2014. Her responsibilities include managing market research efforts for both pipeline assets and inline products on a global and US scale. She oversees primary, secondary, and payer/access market research and analyses. Additionally, she shapes commercial and brand strategy through market-based insights and develops and measures tactics for market research initiatives.
Previous Positions at Merck
Dorothy Vaughan has held several significant roles at Merck. From 2011 to 2013, she was the Executive Director, Global Market Research and Analytics. Prior to that, she served as Franchise Leader and Senior Director, Global Market Research from 2005 to 2011. Earlier in her career at Merck, she was Assoc Director and Director, Global Market Research from 2000 to 2005. In these positions, she gained extensive experience in global market research and analytics in Kenilworth, New Jersey, United States.
Consulting Experience at Alpha Consulting Corp.
Before joining Bristol-Myers Squibb, Dorothy Vaughan worked at Alpha Consulting Corp. from 2013 to 2014. She held the position of Consultant, Marketing Services in Tbilisi, Dushet'is Raioni, Georgia. In this role, she leveraged her expertise to provide marketing consultancy services.
Educational Background
Dorothy Vaughan has an extensive academic background. She earned her Master of Business Administration (MBA) in Marketing from Indiana University - Kelley School of Business, completing her studies from 1991 to 1993. Prior to that, she achieved a Master of Science in Physiology from James Madison University between 1985 and 1987. She also holds a Bachelor of Science degree in Education and Public Health from James Madison University, completed from 1981 to 1985.
Leadership in Market Research Teams
In her current role, Dorothy Vaughan leads a team of market research professionals specializing in Immunoscience, Fibrosis, Cardiovascular, Genetic/Rare diseases, and Sepsis. Her leadership involves guiding market research initiatives to support both pipeline and inline products, providing critical insights that shape commercial and brand strategies.