Edna Castaneda
About Edna Castaneda
Edna Castaneda is a Product Manager in Immuno-Oncology Marketing at Bristol-Myers Squibb, with extensive experience in marketing and account management across various industries.
Current Role at Bristol-Myers Squibb
Edna Castaneda is currently serving as the Product Manager, Immuno-Oncology Marketing at Bristol-Myers Squibb in Plainsboro, New Jersey. In this role, she is responsible for overseeing marketing strategies and initiatives for immuno-oncology products. Her responsibilities likely include coordinating marketing campaigns, collaborating with cross-functional teams, and ensuring the successful promotion of products within the immuno-oncology sector.
Professional Experience
Edna Castaneda has a robust professional background, starting with her role as a Marketing/Sales Coordinator at Carlisle Inc. in New York from 2002 to 2003. She then worked at Alloy Media + Marketing as an Account Manager for four years. Following that, she served as an Account Manager, Client Services at Active Marketing Group for two years. As an Advertising and Marketing Consultant at Ferrara & Company, she worked from 2009 to 2010. Her career at GS1 US as a Corporate Marketing Manager lasted from 2009 to 2011. She then joined Bristol-Myers Squibb as a Senior Account Executive from 2011 to 2015 before transitioning to her current role.
Educational Background
Edna Castaneda has a strong educational foundation with multiple degrees. She earned her Bachelor of Science in Communications from Rutgers University between 1997 and 2001. She continued her studies at Rutgers to attain a Master's in Communication and Information Studies from 2001 to 2002. Furthering her education in business, she obtained an MBA in Marketing from the University of Phoenix between 2011 and 2014.
Notable Projects and Achievements
Edna Castaneda has led several notable projects and received recognition throughout her career. She created and managed a Dunkin’ Donuts integrated campaign that was featured in Runner’s World Magazine, earning the 2008 Active Awards for Best Ambassador Team. She also handled major sports partnerships for Choice Hotels, generating a 15% revenue growth from these partnerships amounting to $1.6MM+ YTD in 2007. Additionally, she was recognized as the 'Most Passionate Employee at AMP Agency' for her exceptional client service.
Skills and Committee Involvement
Fluent in Spanish, Edna Castaneda is proficient in handling business operations in the language, adding a valuable skill to her professional repertoire. She is actively involved in the ALPFA Communications Committee, contributing her expertise in communications to the organization's initiatives.