Effie Kerasidou
About Effie Kerasidou
Effie Kerasidou is the Director of Digital/IT at Bristol Myers Squibb in Switzerland, with a strong background in digital marketing and technology strategy within the pharmaceutical industry.
Current Role at Bristol Myers Squibb
Effie Kerasidou currently holds the position of Director Digital/IT at Bristol Myers Squibb in Switzerland. She is responsible for digital and IT strategies, focusing on optimizing health technology within the pharmaceutical sector.
Associate Director at Bristol Myers Squibb
Effie Kerasidou also serves as Associate Director, IT Commercialization, for Switzerland and Austria at Bristol Myers Squibb. Her role involves integrating IT solutions to enhance commercial operations in these regions.
Previous Experience at Bristol Myers Squibb
From 2017 to 2019, Effie Kerasidou worked at Bristol Myers Squibb as the Multichannel Marketing Manager for the BeNeLux and Nordics regions. During this period, she managed digital marketing initiatives aimed at streamlining communication and engagement strategies in these European markets.
Digital Marketing Specialist at Sanofi Pasteur
Effie Kerasidou served as a Regional Digital Marketing Specialist at Sanofi Pasteur in Istanbul, Turkey, from 2015 to 2017. In this role, she implemented digital marketing strategies to increase outreach and optimize brand presence within the region.
Early Career at Roche
Effie Kerasidou began her career as a Digital Marketing Trainee in the BU Oncology department at Roche from 2013 to 2014. This early experience provided her with foundational skills in digital marketing within the pharmaceutical industry.
Educational Background
Effie Kerasidou earned a Master of Science (MSc) from Panepistimion Patron between 2009 and 2011. She also holds a Bachelor of Science (BS) from Panepistimion Makedonias, which she obtained from 2005 to 2009.