Elizabeth Sorensen, Msn
About Elizabeth Sorensen, Msn
Elizabeth Sorensen, MSN, is the Associate Director of US Product Marketing for Breyanzi CLL at Bristol Myers Squibb in the Greater Seattle Area, with extensive experience in oncology and product marketing.
Company
Elizabeth Sorensen, MSN, currently holds the position of Associate Director, US Product Marketing, Breyanzi CLL at Bristol Myers Squibb. She oversees product marketing efforts in the Greater Seattle Area, focusing on strategies to enhance the market presence of Breyanzi CLL.
Title
Associate Director, US Product Marketing, Breyanzi CLL at Bristol Myers Squibb. Elizabeth Sorensen is responsible for leading marketing initiatives, customer engagement, and launch preparations for Breyanzi CLL in the United States.
Previous Roles at Bristol Myers Squibb
Before her current role, Elizabeth Sorensen worked as Associate Director, CAR T Franchise Marketing, from 2019 to 2021 in Seattle, Washington. She was instrumental in developing marketing strategies and execution plans for the CAR T franchise.
Career at Juno Therapeutics
Elizabeth worked at Juno Therapeutics, Inc. as Senior Manager, liso-cel Commercialization, from 2018 to 2019. In this role, she focused on the commercialization strategies for liso-cel, contributing to the company's strategic market planning.
Experience at Genentech
Elizabeth Sorensen has multiple roles at Genentech from 2013 to 2018. Most notably, she served as Thought Leader Liaison and Key Customer Team Marketer. She also held the position of Senior Hematology Clinical Coordinator, managing clinical operations and customer engagement across the Pacific Northwest and Houston/Dallas areas.
Education and Expertise
Elizabeth Sorensen completed her MSN in Nursing from The University of Texas at Austin, where she studied from 2003 to 2006. She also holds a BS in Psychology from Texas State University, attained between 1996 and 2001. Her education, combined with her practical experience, underpins her expertise in oncology, marketing, and leadership within the healthcare domain.
Background
Elizabeth's career began in the field of oncology nursing, including her time at UT MD Anderson Cancer Center, where she worked as an Advanced Practice Nurse and completed a Post Graduate Fellowship in Oncology Advanced Practice Nursing. She has also served as an Oncology Nurse at Seton Family of Hospitals.
US Commercial Sponsorship Program
Elizabeth was selected for the US Commercial Sponsorship Program at Bristol Myers Squibb. This program includes executive coaching and strategic development planning. It highlights her leadership skills and strategic thinking capabilities.
Project and Initiative Leadership
Elizabeth Sorensen has led numerous projects and initiatives, including the development of a REMS Program, AdBoard Planning, a field team training program, and a category education campaign. She has also been the US Marketing lead for a Digital Health program and led a working group with teams focusing on advocacy, market access, HEOR, and customer experience.