Ellen Song
About Ellen Song
Ellen Song is the Associate MCM Director at 百时美施贵宝 in 上海, with extensive experience in multi-channel marketing and customer engagement in the healthcare industry.
Current Position at 百时美施贵宝
Ellen Song currently holds the position of Associate MCM Director at 百时美施贵宝 in Shanghai. Her role involves overseeing multi-channel marketing strategies and ensuring effective patient management through digital integration.
Previous Experience at Sanofi
Ellen Song worked at Sanofi from 2014 to 2020, where she held two significant roles. She was Sr. Multi-channel Marketing Manager for four years, followed by Sr. Marketing Excellence Manager for two years. Both roles were based in Shanghai and involved leading marketing initiatives and excellence frameworks.
Career at Publicis Health and Other Companies
Before joining Sanofi, Ellen Song was the Operations Director (MCM) at Publicis Health from 2012 to 2014 in Shanghai. Prior to that, she served as Customer Engagement Manager at LEO Pharma from 2010 to 2012, and as a Consultant Lead (MCM) and Market Researcher (Healthcare) at ROMIT Consulting between 2005 and 2010. She also has experience as a Researcher in R&D at Hutchison MediPharma Limited in 2004 for six months.
Education Background
Ellen Song completed an MBA learning course at the China Europe International Business School (CEIBS) from 2015 to 2016. Prior to that, she achieved a Master's degree in Pharmaceutics from Shanghai Jiaotong University, studying from 2001 to 2004.
Skills and Expertise
Ellen Song has extensive expertise in integrating patient management with digital and multi-channel marketing strategies. She is known for her strong skills in capability building and driving innovation within marketing teams. Her background in customer insights and analytic skills contributes to effective strategic market research. She is also recognized for proactive leadership and effective change management in cross-functional collaborations.