Fiona Frascella
About Fiona Frascella
Fiona Frascella is the Associate Director of Global Oncology Market Insights at Bristol-Myers Squibb, with over 20 years of experience in healthcare market research and insights.
Current Role at Bristol-Myers Squibb
Fiona Frascella serves as the Associate Director of Global Oncology Market Insights at Bristol-Myers Squibb in Princeton, NJ. In this role, she designs and executes primary market research to drive the global development of early oncology assets and biomarker strategy. Her work supports critical decisions in the company's oncology pipeline, leveraging extensive expertise in market research methodologies and complex market dynamics.
Previous Roles at Bristol-Myers Squibb
Fiona Frascella has been with Bristol-Myers Squibb since 2015, holding multiple positions in market insights and research. From 2015 to 2018, she served as the Associate Director of U.S. Value Access and Payment Market Research Insights. In this role, she conducted comprehensive market research to inform access and pricing strategies for various pharmaceuticals.
Experience at Health Strategies Group
Fiona spent six years from 2009 to 2015 as a Senior Consultant/Consultant in Pharmaceutical Access Market Research and Analysis at Health Strategies Group in Lambertville, NJ. Before this, she worked as a Senior Analyst in Managed Markets Market Research and Analytics from 2006 to 2008 for two years. Her responsibilities included delivering actionable insights for market access and formulating strategic decisions.
Early Career Positions
Fiona Frascella began her career in marketing and market research in various roles. She worked as a Market Research and Recruitment Manager at Braun Research Incorporated in Princeton, NJ, from 2005 to 2006. Before that, she held roles in marketing at Macy's and account management at Publicis and Alloy Media + Marketing. These positions helped her build a solid foundation in market analysis and strategy.
Educational Background
Fiona Frascella has an extensive educational background in marketing. She earned her Bachelor of Business Administration (B.B.A.) in Marketing from The College of New Jersey, where she studied from 1999 to 2003. Additionally, she attended the University of Wollongong for 11 months in 2002, where she also pursued a B.B.A. in Marketing. This robust educational foundation has been pivotal in shaping her career in market research and insights.
Areas of Expertise
With over 20 years of experience in market research and insights within the healthcare industry, Fiona Frascella specializes in guiding market access and pricing decisions for emerging pipeline pharmaceuticals and blockbuster brands. Her expertise spans multiple therapeutic areas, including immunotherapy, hematology, rheumatology, cardiovascular, multiple sclerosis, and virology. Recognized for her ability to accurately dissect complex market dynamics, she identifies business opportunities and uncovers knowledge gaps through various market research methodologies.