Ginger Mc Williams
About Ginger Mc Williams
Ginger McWilliams is the Sr. Director of US Regional Marketing Dermatology/Immunology at Bristol Myers Squibb and Principal Consultant at GS Perspectives, with extensive experience in the pharmaceutical and biotech industries.
Current Title and Role
Ginger McWilliams holds the position of Sr. Director - US Regional Marketing Dermatology/Immunology at Bristol Myers Squibb. Based in Princeton, New Jersey, she is responsible for leading marketing initiatives within the dermatology and immunology sectors. Her work focuses on driving strategic market penetration and contributing to the overall growth of these specialized therapeutic areas.
Previous Roles and Industry Experience
Ginger McWilliams has an extensive career history in the pharmaceutical and biotechnology sectors, with notable roles at various companies. She served as Vice President - New Product Planning and Professional Relations at Brickell Biotech, Inc. from 2019 to 2021. At Eli Lilly and Company, she held positions including Sr. Director - Immunology Customer Strategy and US Director of Customer Relations from 2014 to 2019. Additionally, she was Associate Director - Department of Medical Education at Janssen Biotech, and before that, held multiple roles at Centocor Ortho Biotech and Centocor.
Consulting Role and Expertise
In addition to her role at Bristol Myers Squibb, Ginger McWilliams works as Principal Consultant at GS Perspectives in Austin, Texas. In this capacity, she leverages her extensive industry experience to provide strategic insights and solutions to optimize business performance. Her consultancy work focuses on enhancing patient access, market strategies, and multi-channel engagement efforts.
Educational Background
Ginger McWilliams completed her undergraduate studies at Texas Tech University, earning a Bachelor of Arts degree in Telecommunications/Business Management. Her education laid the foundation for her career in the healthcare and pharmaceutical industries, equipping her with the skills necessary to excel in various strategic and leadership roles.
Key Contributions and Initiatives
Throughout her career, Ginger McWilliams has led the launch of multiple biologic immunology products, achieving significant market penetration and revenue growth. She developed a comprehensive access and channel strategy, improving patient access to specialty medications. Additionally, McWilliams played a key role in integrating HUB services for enhanced patient support and designed patient advocacy programs to increase engagement. Her use of advanced data analytics has optimized marketing strategies and multi-channel engagement, significantly impacting business outcomes. She also mentored numerous professionals, contributing to the advancement of many within the industry.