Greg Martin
About Greg Martin
Greg Martin is the Director of Market Access Strategic Accounts at Bristol Myers Squibb, with over 20 years of experience in sales, marketing, market access, and operations roles.
Current Role at Bristol Myers Squibb
Greg Martin currently serves as the Director Market Access Strategic Accounts at Bristol Myers Squibb in the United States. He began this role in September 2023. As Director, he focuses on developing and implementing market access strategies to ensure the availability of Bristol Myers Squibb's products to strategic accounts. His role is pivotal in fostering relationships with key stakeholders and optimizing market access initiatives.
Previous Roles at Bristol Myers Squibb
Greg Martin has a long tenure at Bristol Myers Squibb with various roles spanning over 20 years. Prior to his current position, he worked as a National Account Executive from 2016 to 2023. He also served as Region Account Executive / Medicaid State Access Manager from 2014 to 2016, and Acting Region Business Director for five months in 2010-2011. Additionally, he held the position of Executive District Business Manager from 2009 to 2014 and Marketing Operations Manager from 2007 to 2009.
Career at The New York Times
Before joining Bristol Myers Squibb, Greg Martin worked at The New York Times as an Advertising Account Executive for four years, from 1995 to 1999. In this role, he was responsible for managing advertising accounts, which involved liaising with clients, developing ad campaigns, and ensuring the effective placement of advertisements.
Educational Background
Greg Martin holds an MBA specializing in Entrepreneurship from the University of North Carolina Wilmington, where he studied from 1996 to 1998. He also earned a Bachelor of Science in Marketing from Salisbury University, graduating in 1993. His studies at Salisbury University included coursework at the Perdue School of Business, providing a strong foundation in business principles and marketing strategies.
Experience in Sales, Marketing, Market Access, and Operations
Greg Martin has over two decades of experience in various roles within the sales, marketing, market access, and operations domains. His extensive career at Bristol Myers Squibb involved positions such as Hospital Specialty District Manager, District Business Manager, and Associate Manager Region Operations. Each role contributed to his comprehensive understanding of the pharmaceutical market and enhanced his capability to drive strategic initiatives effectively.