Guyot Perrine
About Guyot Perrine
Guyot Perrine is the Associate Director of Business Insights and Analytics for Innovative Medicines France at Bristol-Myers Squibb, with over 17 years of market research experience.
Current Role at Bristol-Myers Squibb
Guyot Perrine is currently serving as Associate Director Business Insights and Analytics for Innovative Medicines France at Bristol-Myers Squibb in Rueil Malmaison. In this role, Perrine leads the Business Insights & Analytics Innovative Medicines team, focusing on cardiology and immuno sciences. He drives primary market research strategy to support evidence-based decisions and collaborates with cross-functional partners to develop specific metrics. He leverages multiple data sources to perform complex analyses that address business and strategic needs, generating realistic forecast assumptions and developing models reflecting market dynamics.
Career at GfK
From 2007 to 2017, Guyot Perrine worked at GfK in Suresnes as Business Group Director covering Fashion, Automotive, and Optic. During this decade, Perrine honed his skills in strategic contract management and negotiations. He led business development and managed commercial teams, focusing on organization and animation. These responsibilities contributed to Perrine's extensive experience in market research, particularly within the sectors represented under his leadership.
Consultant Role at IRI
Before joining GfK, Guyot Perrine was a Consultant at IRI from 2001 to 2007. Over six years, he gained valuable experience in market research, working with both local and international clients. This role allowed Perrine to develop a solid foundation in data analysis and strategic planning, laying the groundwork for his future roles in business insights and analytics.
Educational Background
Guyot Perrine studied at École Supérieure de Commerce Et de Management (ESCEM) from 1998 to 2001, focusing on Commerce international. His education provided him with the foundations in international commerce necessary for his career. Prior to ESCEM, he studied at Dumont d'Urville, further contributing to his academic and professional preparation for roles in market research and business development.
Experience in Market Research
With over 17 years of experience in market research, Guyot Perrine has taken on both local and international responsibilities. His expertise spans strategic contract management, business development, and commercial team management. Perrine's extensive background allows him to effectively lead market research initiatives, leveraging data to offer deep insights and support strategic decision-making.