Hannah Yang
About Hannah Yang
Hannah Yang is the Marketing Director at Bristol-Myers Squibb in Shanghai and the Head of Full-stream Professional Marketing at Philips in China, with over 20 years of commercial experience in multinational pharmaceutical companies.
Current Roles and Responsibilities
Hannah Yang currently serves as the Head Of Full-stream Professional Marketing at Philips in China and as the Marketing Director at Bristol-Myers Squibb in Shanghai City, China. In these roles, she focuses on developing professional marketing plans with commercial teams and implementing go-to-market approaches to drive business growth. Her responsibilities also include establishing business logic between professional endorsement impact and brand KPIs.
Past Experience
Hannah Yang has an extensive professional background in marketing and sales, with significant roles at renowned multinational pharmaceutical companies. She worked at Boehringer Ingelheim as the Group Product Director & Sales Director from 2009 to 2013 in Shanghai City, China. Prior to that, she was a Senior Brand Manager at Johnson & Johnson from 1998 to 2009 in Beijing City, China. Her career spans over two decades, showcasing a strong track record in the industry.
Education and Qualifications
Hannah Yang obtained her Bachelor of Arts (B.A.) degree from Shandong University, where she studied from 1994 to 1998. Her academic background laid the foundation for her extensive career in marketing and sales within the pharmaceutical industry.
Professional Expertise
Hannah Yang brings over 20 years of commercial experience in top multinational pharmaceutical companies. She has a strong expertise in integrated marketing, encompassing consumer and medical marketing, digital marketing innovation, new business development, and product launch. Her proficiency extends to sales management, covering both retail and ethical channels, and national trade marketing, including the establishment of trade marketing function teams.
Strategic and Operational Contributions
Hannah Yang plays a vital role in establishing and strengthening professional endorsement at both strategic and operational levels. Her efforts are aimed at driving the growth of health and wellness categories in China. She works closely with commercial organizations, professional commercial teams, and other stakeholders to ensure the alignment of marketing strategies with business objectives and brand key performance indicators.