Jeff Shi
About Jeff Shi
Jeff Shi is the Head of Multi-Channel Marketing at Bristol Myers Squibb in Shanghai, with extensive experience in IT and digital marketing within the pharmaceutical industry.
Current Role at Bristol Myers Squibb
Jeff Shi is currently the Head of Multi-Channel Marketing at Bristol Myers Squibb, stationed in Shanghai, China. His role involves overseeing the development and execution of marketing strategies across various channels, ensuring that marketing initiatives align with company objectives. Jeff is also responsible for managing solution and service portfolios, emphasizing the integration of digital technologies to enhance marketing effectiveness.
Previous Experience at GlaxoSmithKline
From 2015 to 2018, Jeff Shi worked at GlaxoSmithKline (葛兰素史克公司) as a Digital Business Partner and IT Director in Shanghai. During his tenure, he played a crucial role in implementing digital business strategies and IT solutions. His work contributed significantly to the company's digital transition and improved customer relationship management (CRM).
Senior IT Manager at Eli Lilly and Company
Jeff Shi served as Senior IT Manager at Eli Lilly and Company, from 2008 to 2015, in Shanghai City, China. Over seven years, he was responsible for leading IT initiatives that enhanced the company's IT infrastructure and user experiences. His work included ensuring compliance with ITIL and GxP standards, which are essential for maintaining quality and compliance in the pharmaceutical industry.
Educational Background
Jeff Shi holds a Global MBA in Business Administration from The University of Manchester, achieved during his studies from 2014 to 2018. Prior to this, he completed a Bachelor of Science (BS) in Computer Science at Beihang University from 1992 to 1996. His academic background has provided him with a strong foundation in both business management and computer science, facilitating his successful career in IT and marketing.
Skills and Expertise
Jeff Shi has an extensive skill set that includes proficiency in ITIL and GxP, crucial for maintaining compliance and quality standards in the pharmaceutical industry. He has a strong background in digital marketing strategy and business impact capitalization. Additionally, he has significant experience in international trade and development, with a proven track record in enhancing user experience and customer relationship management. He is also an advocate for the digital transition within the pharma sector, emphasizing mobility and social media utilization.