Jennifer Asay
About Jennifer Asay
Jennifer Asay is the Executive Director and US CAMZYOS Brand Lead at Bristol Myers Squibb, with extensive experience in biopharmaceutical marketing and cross-functional leadership.
Current Role at Bristol Myers Squibb
Jennifer Asay holds the position of Executive Director, US CAMZYOS Brand Lead at Bristol Myers Squibb. In this capacity, she leads the efforts for the CAMZYOS brand in the United States, leveraging her extensive experience in the biopharmaceutical industry to drive brand success and strategic initiatives.
Previous Positions at Mallinckrodt Pharmaceuticals
Jennifer Asay has held multiple roles at Mallinckrodt Pharmaceuticals. Notably, she served as the US Hepatology Product Launch Lead & Global Development Head from 2018 to 2022 in Hampton, NJ. Prior to this, she was the Global & US Program and Commercial Lead, Hepatology; New Products Marketing Lead in Gastroenterology, working in Bedminster for 11 months in 2018. Her responsibilities included leading product launches and developing global strategies for hepatology products.
Experience at Sanofi
During her tenure at Sanofi, Jennifer Asay held several senior roles. From 2016 to 2017, she was the Senior Director of Global Diabetes, New Product Planning in the Greater New York City Area. Between 2015 and 2016, she served as the Senior Director of Global Strategy and New Product Planning Devices. She also spent three years as Director of Launch Readiness, Corporate Affairs from 2012 to 2015. These roles involved strategic planning and product launch readiness in the diabetes and medical devices sectors.
Early Career and Education
Jennifer Asay's career began at Roche, where she was part of the Leadership Development Program from 1994 to 1999. Following this, she joined Eli Lilly and Company as a Market Research Associate for oncology and ADHD medications from 1999 to 2001, and later as a Marketing Associate for ReoPro from 2001 to 2002. Jennifer holds an MBA with a focus on Marketing, Strategy, and General Management from The University of Chicago Booth School of Business. She also earned a BS in Pharmacy from Purdue University.
Skills and Expertise
Jennifer Asay possesses a unique ability to develop strategies based on latent customer needs. She is recognized for her expertise in transcending functions and cultures to collaborate effectively with partners, solving complex multi-functional problems. Her extensive experience includes cross-functional leadership and early/new products marketing, particularly in the rare disease sector. Her passion for patients and her commitment to achieving results in the biopharmaceutical industry underscore her professional endeavors.