Jennifer Liu, Pharm D, Mbs
About Jennifer Liu, Pharm D, Mbs
Jennifer Liu, Pharm D, MBS, is a Senior Product Manager at Bristol Myers Squibb, specializing in Eliquis US HCP Marketing.
Title
Jennifer Liu holds the position of Senior Product Manager for Eliquis US HCP Marketing at Bristol Myers Squibb.
Current Company
Jennifer Liu is currently working at Bristol Myers Squibb as a Senior Product Manager, focusing on Eliquis US Healthcare Provider Marketing.
Previous Roles at Bristol Myers Squibb
Jennifer Liu has held multiple roles at Bristol Myers Squibb, including: Preceptor for Eliquis US HCP Marketing in Lawrence, NJ (2020-2021), Territory Business Manager for Eliquis in Raleigh-Durham, NC (2018-2021), Competitive Intelligence Post-Doctoral Fellow in Princeton, NJ (2017-2018), and Oncology R&D Business Insights & Analytics Post-Doctoral Fellow in Princeton, NJ (2016-2017).
Education and Credentials
Jennifer Liu studied at Rutgers University-New Brunswick, earning a Master’s of Business and Science in Analytics (2016-2019). She also achieved her Doctor of Pharmacy (PharmD) from Rutgers University (2010-2016).
Career Path and Internships
Jennifer Liu has a diverse background that includes positions such as R&D Strategy and Analytics Intern at Bristol-Myers Squibb (2013, 2014), Marketing Extern at RevHealth (2016), Venture Capital Extern at Venrock (2015), Pharmacy Intern at Rite Aid Pharmacy (2012-2016), Marketing Intern at Beijing Wantai Biological Pharmacy Enterprise Co., Ltd. (2011), and Patient Service Representative at the Office of Dr. Hei Young Kim and Dr. Hyung Gi Kim (2008-2010).
Professional Achievements
Jennifer Liu led the launch of a new marketing campaign targeting healthcare professionals in the US for Eliquis. She developed a comprehensive market analysis report that influenced strategic decisions for Eliquis marketing and presented at the 2022 American Heart Association conference on the impact of direct oral anticoagulants. Additionally, she received the 'Excellence in Marketing' award at Bristol-Myers Squibb in 2022.
Publications and Mentorship
Jennifer Liu published an article in the Journal of Clinical Pharmacy on the role of pharmacists in patient education for anticoagulant therapies and mentors junior product managers and interns at Bristol-Myers Squibb. She has also participated in a cross-functional team to improve patient adherence programs for Eliquis.
Community Involvement
Jennifer Liu volunteers with the American Pharmacists Association to provide community health education, demonstrating her commitment to public health and patient education.