Jerry Chiu
About Jerry Chiu
Jerry Chiu is the Marketing Excellence Manager for Taiwan, Hong Kong, Singapore, and Southeast Asia at Bristol-Myers Squibb, based in Taipei City, Taiwan.
Current Role at Bristol-Myers Squibb
Jerry Chiu currently works at Bristol-Myers Squibb as the Marketing Excellence Manager for Taiwan, Hong Kong, Singapore, and Southeast Asia. Based in Taipei City, Taiwan, he oversees marketing strategies and execution across multiple markets. His role involves optimizing marketing efforts, ensuring alignment with company goals, and driving excellence in marketing operations.
Previous Roles at Bristol-Myers Squibb
Before his current role, Jerry Chiu worked as the Distribution Manager at Bristol-Myers Squibb from 2015 to 2016 in Taiwan. This role involved overseeing the distribution of pharmaceutical products, ensuring efficient supply chain operations, and managing logistics to support business objectives. His responsibilities likely covered coordination with various stakeholders to maintain timely product availability.
Experience at Bayer Pharmaceuticals
Jerry Chiu has extensive experience at Bayer Pharmaceuticals, where he served in multiple roles. He was the Senior Product Manager from 2011 to 2013 and the Product Manager from 2010 to 2011 in Taiwan, and from 2006 to 2010 before his tenure in Australia. He worked on managing top prescription medicines like Adalat and Xarelto, launched new brands in different disease areas, and handled both self-pay and reimbursement markets. Additionally, as a Product Manager in Australia, he gained experience in oncology marketing and new product launches.
Educational Background
Jerry Chiu holds a Master's degree in Pharmacology from National Taiwan University, where he studied from 1998 to 2000. He also earned a Bachelor's degree in Pharmacy from Taipei Medical University, completing his studies there from 1995 to 1998. Additionally, he has a Bachelor's degree in Medical Staff Services Technology/Technician from Yuanpei University, where he studied from 1989 to 1995. His educational background provides a strong foundation in pharmacology and pharmaceutical sciences.
Product and Marketing Expertise
With comprehensive expertise in managing product life cycles, Jerry Chiu has significant experience launching new chemical entities and developing business cases. He has executed various projects, including branding and re-launching products, implementing people development and training programs, and initiating generic protection programs. His extensive work includes managing customer service centers and executing marketing strategies across different stages of product life cycles, from launch to decline.