Joanna Zhang
About Joanna Zhang
Joanna Zhang is the MCM Associate Director of Innovative Medicine at Bristol Myers Squibb in Shanghai, China, with extensive experience in digital marketing and multi-channel engagement across several major pharmaceutical companies.
Current Position at Bristol Myers Squibb
Joanna Zhang is currently working at Bristol Myers Squibb as the MCM Associate Director - Innovative Medicine. Based in Shanghai, China, she leads efforts in multi-channel marketing within the innovative medicine division, focusing on leveraging digital channels and platforms to achieve business goals.
Previous Roles in the Pharmaceutical Industry
Joanna Zhang has held multiple roles in the pharmaceutical industry. She worked at MSD as the Senior Marketing Manager, Oncology Digital Marketing, from 2018 to 2021. Prior to that, she was with Sanofi for four months in 2018 as the MultiChannel Engagement Manager for Customer Innovation. She also served at Pfizer from 2015 to 2017 as the Global eMCM Manager for Asia Pacific. Earlier in her career, she was an Account Manager at IMS Health for Global Market Measurement from 2013 to 2015 and a Marketing Analyst for Market Insight Asia Pacific at Novozymes from 2008 to 2013.
Academic Background and Education
Joanna Zhang has a strong academic background. She earned a Master’s degree in Business Administration and Management from the University of International Business and Economics, studying from 2011 to 2013. She also holds a Bachelor of Science in Bioengineering from China Agricultural University, where she studied from 2004 to 2008.
Key Projects and Contributions
Throughout her career, Joanna Zhang has been involved in significant projects. She developed and implemented a digital dashboard in collaboration with the Business Analytics function to aggregate data for digital initiatives, enhancing performance measurement. She designed a channel mix evaluation methodology to measure the business impact of multi-channel campaigns, including ROI measurement. At Sanofi, she actively contributed to the formulation and execution of their digital strategy and roadmap. Additionally, she has explored and integrated new digital channels and platforms, validating their business value with key stakeholders.