Jodi Smith
About Jodi Smith
Jodi Smith is the Associate Director of Global Commercial IT - Digital Marketing at Bristol-Myers Squibb, with over 17 years of experience in various IT and digital marketing roles within the company.
Current Title and Role at Bristol-Myers Squibb
Jodi Smith is the Associate Director of Global Commercial IT - Digital Marketing at Bristol-Myers Squibb in New Jersey, United States. In this role, she plays a critical part in leading global digital marketing initiatives. Her responsibilities include overseeing digital marketing strategies and leveraging technology to drive commercial success for the organization.
Education and Academic Background
Jodi Smith holds a Bachelor of Arts degree from Lehigh University, where she studied Psychology and Computer Science. This combination of disciplines provides her with a unique skill set that blends understanding human behavior and technical proficiency, which she applies to her roles in IT and digital marketing.
Professional Transition from Answerthink to Bristol-Myers Squibb
Before joining Bristol-Myers Squibb, Jodi Smith worked as a Senior Consultant at Answerthink in Miami, Florida, from 2000 to 2003. She transitioned to Bristol-Myers Squibb in 2003, bringing with her a wealth of consulting experience. This transition marked the beginning of her extensive career in pharmaceutical IT and digital marketing.
Career Journey at Bristol-Myers Squibb
Jodi Smith has been with Bristol-Myers Squibb for over 17 years. She has held various significant roles, including Principal Application Analyst, Manager of Field Force Automation, and Manager of Global Commercial IT - Digital Marketing. This extensive tenure underscores her deep expertise in digital marketing and field force automation within the pharmaceutical industry.
Contributions to Digital Marketing and Transformation
Jodi Smith has been instrumental in spearheading digital transformation initiatives at Bristol-Myers Squibb. Her extensive experience in digital marketing, coupled with her technical background, has enabled her to drive innovative strategies and enhance the digital capabilities of the organization. Her contributions have been crucial in aligning technology with commercial objectives, emphasizing her role in advancing the company's digital marketing efforts.