Johan Ostrom
About Johan Ostrom
Johan Ostrom is the Brand Lead Multi-Channel at Bristol Myers Squibb in Sweden, with over two decades of international experience in sales, marketing, and digital transformation.
Current Role at Bristol Myers Squibb
Johan Ostrom currently holds the position of Brand Lead Multi-Channel at Bristol Myers Squibb in Sweden. His responsibilities involve optimizing strategic planning and execution of digital multichannel tactics as part of the overall brand strategy. He works closely with Brand Leads and Brand Teams to develop and implement digital multichannel plans that align with brand goals. Furthermore, Johan engages in cross-functional collaboration with various departments including Marketing & Sales, Medical, IT Business partners, and others within the Nordic and EU clusters.
Previous Experience in Digital Communications
Before his current role, Johan Ostrom served as a Digital Communications Senior Specialist at Bristol Myers Squibb from 2021 to 2022. His tenure covered the Nordics (Sweden, Norway, Denmark, Finland) and EUC-markets (CHAT & Benelux). During this period, he supported Brand Leads in executing pan-tumor activities and indication-specific tactics. Johan specialized in creating strategic and tactical innovations, focusing on multichannel opportunities together with Brand Teams and stakeholders.
Career in Educational Consulting
Johan Ostrom has an extensive background in education consultancy. He currently works as an Educational Consultant (Higher Vocational Education) at IHM Business School. Additionally, from 2020 to 2022, he held a similar role at YrkesAkademin Yrkeshögskola. His contributions in these roles focus on developing effective educational strategies and providing valuable insights into higher vocational education.
Experience in Hospitality and Digital Innovation
Ostrom has rich experience in the hospitality industry combined with a strong focus on digital innovation. He worked as E-Commerce & Digital Innovation Manager at Nobis Hospitality Group from 2018 to 2020, and as a Sales Manager at Centara Hotels & Resorts in the Nordic Countries from 2015 to 2017. He also served as a Sales Manager at Grand Hôtel Stockholm from 2006 to 2009. These roles involved improving digital strategies and driving sales performance in the hospitality sector.
Educational Background
Johan Ostrom has a robust educational background. He earned an MBA in Hospitality Management/Business Administration from Les Roches International School of Hotel Management in 2010 and a Post Graduate Diploma in Hospitality Management from the same institution in 2009. Additionally, he holds a Diploma from IHM Business School, where he studied Digital Analytics and Company Sales Representative, and another from Alfamation AB in Systemspecialist. Johan's diverse educational qualifications have equipped him with a well-rounded skill set that supports his professional endeavors.