John (J.D.) Lineen
About John (J.D.) Lineen
John (J.D.) Lineen is the Executive Director of Omnichannel Strategy at Bristol Myers Squibb and a Full-Time MBA Advisory Council Member at the University of Maryland - Robert H. Smith School of Business.
Company: Bristol Myers Squibb
John (J.D.) Lineen currently works at Bristol Myers Squibb as Executive Director, Omnichannel Strategy, focusing on cardiovascular initiatives. In this role, he leads a team dedicated to designing advanced plans for meaningful interactions with healthcare professionals and patients. His strategies incorporate AI and advanced analytics, enabling integrated platforms across multiple markets.
Previous Roles at Bristol Myers Squibb
John has held several key positions at Bristol Myers Squibb. From 2021 to 2024, he was the Senior Director, Engagement Lead for Immunology and Cardiovascular. He also worked as Lead for Engagement and Channel Planning for the Immunology and Cardiovascular Franchises from 2020 to 2021. Additionally, he served as the Head of Digital Media and Planning from 2019 to 2020 in the Greater New York City Area.
Education and Expertise
John holds a BSBA in Environmental Engineering and International Business from Bucknell University and an MBA in Business Strategy from the University of Maryland - Robert H. Smith School of Business. He is also an Agile Practitioner & Product Manager certified by Emergn. His expertise includes digital agency management, strategy consulting, and extensive applications of AI and advanced analytics in his role.
Work Experience at GSK
At GSK, John held several roles, including Digital Customer Experience Integration Lead, Global Digital Channel Lead for Web/Mobile, and Global Multi-Channel Marketing Lead for Online Meetings and Web. His experience at GSK spanned from 2013 to 2019, primarily in the Greater Philadelphia Area, where he focused on integrating digital customer experiences and multi-channel marketing strategies.
Role at University of Maryland
John serves on the Full-Time MBA Advisory Council at the University of Maryland - Robert H. Smith School of Business. In this role, he provides key business insights and mentoring opportunities to MBA students, enhancing their learning experience with his extensive industry knowledge.