Kaiyong Li
About Kaiyong Li
Kaiyong Li is a Senior Brand Manager at Bristol Myers Squibb in Munich and the Business Owner and CEO of be.seductive in Stuttgart, Germany. He has extensive experience in brand management, personalized healthcare, and oncology, with a background in biotechnology and immunology.
Current Role at Bristol Myers Squibb
Kaiyong Li holds the position of Senior Brand Manager at Bristol Myers Squibb in Munich, Bavaria, Germany. He has been leading the brand management for BREYANZI, a CAR T Cell Therapy for Lymphoma & Leukaemia, since May 2021. His role involves overseeing brand strategies to enhance the market presence of this innovative therapy.
Previous Experience at Roche
From 2019 to 2021, Kaiyong Li worked at Roche as Brand & Product Manager in Personalized Healthcare (PHC), based in Vienna. This role focused on initiatives to tailor healthcare to individual patient needs. Before this, he was part of Roche's Management Start-Up Program in Marketing from 2016 to 2019 in Grenzach-Whylen, where he gained comprehensive marketing experience.
Business Ownership and Entrepreneurial Experience
Kaiyong Li is also an entrepreneur. He founded and currently operates be.seductive in the Stuttgart Area, Germany, where he functions as Business Owner and CEO. This role allows him to apply his expertise in brand management and marketing to a venture he developed independently.
Academic Background in Immunology and Oncology
Kaiyong Li has a robust academic background, including a Doctor of Philosophy (PhD) in Immunology from Ruprecht-Karls-Universität Heidelberg, completed from 2013 to 2016. He also holds a Master of Research in Oncology and Cancer Biology from Imperial College London, obtained in 2013. Additionally, he studied Immunology / Oncology as a visiting student at the University of California, Los Angeles, in 2011.
Early Career Roles in Sales and Research
Kaiyong Li's career began in customer service and sales at DM Drogerie Markt from 2004 to 2007. He then held various roles at Korntex GmbH, including Sales Trainer, Quality Manager, and Production and Quality Manager, between 2008 and 2012. His early career also featured research roles, such as internships at Oxford BioTherapeutics and Roche Diagnostics, focusing on biotechnology and oncology.