Karen Hu Shieh, Pharm.D., MBA
About Karen Hu Shieh, Pharm.D., MBA
Karen Hu Shieh, Pharm.D., MBA, is the Associate Director of Worldwide Access Value and Segmentation Marketing (Oncology & Immunology) at Bristol Myers Squibb. She has over ten years of experience in digital marketing, sales training, field medical affairs, and labeling within the pharmaceutical industry.
Company
Karen Hu Shieh is currently employed at Bristol Myers Squibb, a renowned global biopharmaceutical company known for its work in discovering, developing, and delivering innovative medicines. Bristol Myers Squibb primarily focuses on areas such as oncology, immunology, cardiovascular, and fibrosis.
Title
Karen Hu Shieh serves as the Associate Director of Worldwide Access Value and Segmentation Marketing for Oncology & Immunology at Bristol Myers Squibb. She has held this position since April 1, 2022, reflecting her extensive experience and expertise in the pharmaceutical marketing sector.
Professional Background
Karen Hu Shieh has amassed over ten years of experience in digital marketing, sales training, field medical affairs, and labeling within the pharmaceutical industry. Her tenure at Bristol Myers Squibb includes roles such as Senior Manager of Digital Marketing for Immunology (2020-2022), Manager of Digital Marketing for Hematology Oncology (2015-2020), Associate Manager of Sales & Access Learning for Immuno-Oncology (2012-2015), and Global Labeling Lead for Oncology and Infectious Disease (2011-2012). Additionally, she has worked as a Post-Doctoral Fellow in Field Medical Affairs for Diabetes at Novo Nordisk A/S (2010-2011) and as a Pharmacy Intern at Walgreens and Schraft’s Walgreens Specialty Pharmacy (2008-2010).
Education and Expertise
Karen Hu Shieh earned her Pharm.D. degree from Rutgers University, where she studied Pharmacy from 2004 to 2010. She further enhanced her educational credentials by obtaining a Master of Business Administration (MBA) in Marketing from Rutgers Business School, studying from 2011 to 2016. She possesses in-depth knowledge of optimizing channels in non-personal promotions such as websites, search engine marketing (SEM), banners, emails, and third-party placements. Her expertise extends to personal promotions, including interactive visual aids and emails for creating effective marketing campaigns.
Achievements in Pharmaceutical Marketing
Karen Hu Shieh has consistently demonstrated her ability to manage multiple complex projects and oncology brands simultaneously at Bristol Myers Squibb. Her roles have required collaborating effectively with extensive matrix teams. Her expertise in optimizing both non-personal and personal promotional channels has made significant contributions to her company's marketing strategies in the pharmaceutical industry.